dr. Sophie Boerman

Name: Sophie C. Boerman
PhD: 2014, University of Amsterdam
Promotor: prof. dr. Peter C. Neijens
Co-promotor: dr. Eva A. van Reijmersdal
MsC: 2010, University of Amsterdam
Interests: Embedded & personalised advertising, persuasion and persuasion knowledge.
Link: http://nl.linkedin.com/in/sophieboerman
http://www.uva.nl/profile/s.c.boerman
Research:
Embedded & personalised advertising, persuasion and persuasion knowledge.In my research I focus on consumer responses to different types of advertising, and how informing them about this advertising (e.g., by disclosures or disclaimers) can alter the processing and effects of these messages.
Teaching: Persuasion & Resistance, Research practicum Experiment, Research practicum Survey, Methods of Communication Research and Descriptive Statistics, Advertising & Culture, Brand Communication, Media Strategies

Publication list of: dr. Sophie Boerman
2017
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2014
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2012
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2011
2011