Name: Sophie C. Boerman
PhD: 2014, University of Amsterdam
Promotor: prof. dr. Peter C. Neijens
Co-promotor: dr. Eva A. van Reijmersdal
MsC: 2010, University of Amsterdam
Interests: Embedded & personalised advertising, persuasion and persuasion knowledge.
Research: Embedded & personalised advertising, persuasion and persuasion knowledge.In my research I focus on consumer responses to different types of advertising, and how informing them about this advertising (e.g., by disclosures or disclaimers) can alter the processing and effects of these messages.
Teaching: Persuasion & Resistance, Research practicum Experiment, Research practicum Survey, Methods of Communication Research and Descriptive Statistics, Advertising & Culture, Brand Communication, Media Strategies
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health