dr. Saar Mollen

Name: Saar Mollen
MSc: 2007, Radboud University Nijmegen
PhD: January 2013, Maastricht University
Interests: My main interests lie in the social influence domain, more specifically social norms and their applications in persuasive communication (advertising and health). In addition to studying conformity to norms I am also interested in strategies that can be used to prevent negative/ undesirable social influence.
Link: http://www.uva.nl/profile/s.mollen
Research: In my research I study the effectiveness of different social norm messages (i.e., descriptive, injunctive) on health behavior and the underlying regulatory processes. Health promotion campaigns frequently use social norm messages, but have shown mixed success, so another one of my objectives is to investigate how social norms can be optimally communicated to increase their effects on health behavior. I for instance look at the role of framing in this.
Teaching: Message strategies, Master thesis supervision

Publication list of: dr. Saar Mollen
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2010