Name: Rena Zendedel
PhD: started in September 2013, University of Amsterdam
MA: 2010, University of Utrecht, Cum Laude
Promotor: Bas van den Putte
Co-promotor(s): Barbara Schouten and Julia van Weert
Interests: health care communication; (informal) interpreting in health care and intercultural communication.
Research: My research investigates interpreter-mediated communication in general practice.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health