Name: Johannes Brug
Promotor: prof. Gerso Kok & prof. Karen Glanz
MSc: Human Nutrition; Epidemiology
Research: My main research interests are in health behavior and health education, with a special interest in behavioral nutrition and physical activity. My research has covered the scope from studies on the individual and contextual determinants of nutrition and physical activity behaviors, small-scale experimentation with innovative ICT supported health education interventions, and larger-scale field experiments in which the efficacy and external validity of health behavior promoting interventions are tested. More information about my research can be found here.
Further interests: I have been a member of the grant panels of the World Cancer Research Fund, the Netherlands Organization for Health Research and Development’s prevention program, and (as vice chair) healthful nutrition program, and the Netherlands Heart Foundation’s epidemiology and prevention program. I am a past president and an honorary fellow of the International Society of Behavioral Nutrition and Physical Activity and member of the Netherlands Health Council and chair of its Nutrition Committee. I am the editor of the Dutch handbook on health education and health promotion, and have served on the editorial boards of the International Journal of Behavioral Nutrition and Physical Activity, the Journal of Nutrition Education and Behavior, the Journal of Human Nutrition and Dietetics and the American Journal of Health Promotion. I am or have been coordinator of three European Commission framework program projects on behavioral nutrition and physical activity am the elected coordinator of DEDIPAC (DEterminants of DIet and Physical ACtivity), the first joint action in the European Joint Programming Initiative ‘A Healthy Diet for A health Life’, to harmonize and progress research into determinants of diet and physical activity across Europe.
References: I have co-authored more than 450 international scientific publications that can be accessed via the links below, where you can also find more information on other scientometrics such as citation scores.
My publication and citation scores in Google Scholar
My publications and citation scores in Research Gate
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health