prof. dr. Peter Neijens

Name: Peter C. Neijens
PhD: 1987, VU University Amsterdam
MsC: 1978, University of Amsterdam
Interests: Media effects, media & advertising, public opinion
Link: http://www.pneijens.socsci.uva.nl
http://www.uva.nl/profile/p.c.neijens
Research: product placement, eWOM, cross-media campaigns, sport sponsoring, deliberative polls
Teaching: PhD Introduction Program, Media Strategies

Publication list of: prof. dr. Peter Neijens
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