Name: (Laura) Nynke van der Laan
PhD: 2013, UMC Utrecht
Promotor: M.A. Viergever (UMC Utrecht), D.T.D. de Ridder (UU)
Co-promotor: P.A.M. Smeets (UMC Utrecht)
MsC: 2009, Nutrition & Health, Wageningen University and Research
Interests: I am generally interested in the mechanisms through which persuasive communication can change behavior. More specifically, I am interested in how health communication can facilitate dietary self-control and thereby stimulate healthy eating behavior.
Research: The primary question that covers my work is
how we can move people to make healthier food choices. My research has focused on how self-control, i.e., favoring healthy over tasty but unhealthy foods, comes about in the brain and the role of (visual) attention in the food choice process. I also assessed the effects of state (e.g., sleep deprivation/hunger) and trait (personality) factors on food choice. Another stream of research focused on the differences between children and adults in how they make food choices. To investigate the mechanisms underlying behavior change I assessed effects of several media (packaging, banners, advertisements, audiovisual commercials) on consumer choice. I am highly interested in the application of novel technologies and media, like virtual reality, fMRI, eye-tracking and apps.
Teaching: Health Communication, Experimentation in Social Science, Master thesis supervision.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health