Name: Mathijs Mesman
PhD: expected in 2020, University of Amsterdam
Promotor(s): prof. dr. Bas van den Putte, dr. Hanneke Hendriks, and dr. Simone Onrust
Msc: Social and organizational Psychology, 2017, Leiden University
Interests: Health communication, interpersonal communication, risk behaviour
Research: The aim of the PhD project is to understand how the effects of health interventions are mediated or moderated by interpersonal communication. To this end, we examine how teachers communicate about the health intervention with students, how students communicate with classmates and respond to the communication of their teacher, and how the effects of the health intervention depend on interpersonal communication by teachers and students. Another aim of the project is to improve the health intervention based on the knowledge of content of interpersonal communication.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health