dr. Marieke Fransen

Name: Marieke L. Fransen
PhD: 2008, University of Twente
MSc: 2003, Radboud University Nijmegen
Interests: Marketing communication, automaticity, self-regulation processes (e.g., regulatory fit, terror management), and resistance towards persuasion.
Link: http://www.uva.nl/profile/m.l.fransen
Research: In my current research I examine resistance towards persuasion from the perspective of both the sender and the receiver. Hence, I investigate how persuasive messages can be more effective by addressing resistance, and how receivers can arm themselves against persuasive messages.
Teaching: Persuasion & Resistance, Persuasieve Communicatie

Publication list of: dr. Marieke Fransen
2017
2017
2016
2016
2016
2016
2016
2015
2015
2015
2015
2015
2015
2014
2014
2014
2014
2013
2013
2013
2012
2011
2011
2011
2011
2011
2011
2010
2010
2010
2010
2010
2009
2009
2008
2008
2008
2008
2007
2006