Name: Marie-Selien Fakkert
PhD: expected 2022, University of Amsterdam
Promotor: prof. dr. Guda van Noort
Co-promotor(s): dr. Theo Araujo
MSc: 2011, Research Master Communication Science, University of Amsterdam.
Interests: persuasion, persuasive communication, visual social media, data science machine vision
Research: In my PhD research the persuasive effects of visual social media posts on other consumers will be explored. Research insights developed in data science machine vision and communication science will be bridged.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health