Name: Maria Altendorf
PhD: Expected in 2021, University of Amsterdam
Promotor: Prof. dr. Julia van Weert
Co-promotor(s): Dr. Eline Smit and Dr. Ciska Hoving (Maastricht University)
MSc: 2016, VU Vrije University Amsterdam
Interests: I am interested in increasing health of people by means of behavioural change and motivation through online communication, with special regard to smoking cessation. In addition, I am interested in research in ageing patients and improvement of their care.
Research: In my PhD research I will investigate the effects of message frame tailoring in online smoking cessation communication for motivated smoking quitters. First, the most autonomy-supportive message frame for smoking cessation messages will be researched. Then, this knowledge will be used to develop a userfriendly online smoking cessation intervention. In the last phase of my PhD, the (cost-) effectiveness of the developed intervention will be studied in a randomized controlled trial.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health