Lotte Willemsen, MSc

Name: Lotte M. Willemsen
PhD: Expected in 2012, University of Amsterdam
Promotor: Prof. Dr. Peter Neijens
Co-promotor: Prof. Dr. Fred Bronner
MSc: 2008, University of Amsterdam
Interests: Online persuasion, Electronic Word of Mouth, Online Communities
Link: http://www.uva.nl/profile/l.m.willemsen
http://www.linkedin.com/in/lottewillemsen
Research: My research sets out to study how consumers voice their opinions about products and brands in online social networks, and how this affects the opinions of other consumers. Specifically, it aims to gain more insight into the way electronic word of mouth (eWOM) affects consumer judgment by disentangling the relations between eWOM content, social network factors, source effects and credibility.
Teaching: Media Strategies

Publication list of: Lotte Willemsen, MSc
2012

Willemsen, L. M., Neijens, P. C., Bronner, F. E. (2012). The ironic effect of source identification on the perceived credibility of online product reviewers. Journal of Computer-Mediated Communication, 18(1), 16-31.

2012

Moorman, M., Willemsen, L.M., Neijens, P.C., & E.G. Smit (2012). Program Involvement Effects on the Processing of Embedded and Successive Advertising. Journal of Advertising, 41(2), 25-38.

2012

Willemsen, L.M., Noort, G. van & Bronner, F. (2012). Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties [A human voice: the effect of reactive and proactive webcare on brand evaluations]. In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.27-41). Haarlem: Spaar en Hout.

2012

van Noort, G. & Willemsen, L. M. (2012). Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms. Journal of Interactive Marketing, 26(3), 131-140. DOI: 10.1016/j.intmar.2011.07.001 (impact score = 1.679)

2011

Willemsen, L. M., Neijens, P. C., Bronner, F., & De Ridder, J. A. (2011). “Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews. Journal of Computer-Mediated Communication, 17(1), 19-38. DOI: 10.1111/j.1083-6101.2011.01551.x

2011

Zwier, S., Araujo, T., Boukes, M., & Willemsen, L. (2011). Boundaries to the articulation of possible selves through social networking sites: The case of Facebook profiler’s social connectedness. Cyperpsychology, Behavior and Social Networking. 14(10), 571-576. DOI:10.1089/cyber.2010.0612

2011

Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2011). Perceived Expertise vs Perceived Trustworthiness: The suppressed effect of source type on review attitude. In S. Okazaki (Ed.), EAA Advances in Advertising Research (vol. 2, Breaking new ground in theory and practice) (pp. 421-436). Wiesbaden: Gabler Verlag.

2010

Bronner, F. E., & Willemsen, L. (2010). E-vloed op consumentengedrag. In S. van den Boom, E. Smit & S. de Bakker (red.), Nachtmerrie of droom? De ROI van customer media (pp.125-135). Amsterdam: Prentice Hall/Pearson Education.

2010

Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2010). Not all created equal? The content characteristics and usefulness of online consumer reviews. (No. 2). SWOCC working paper series.

2006

Moorman, M., Willemsen, L., Neijens, P. C., & Smit, E. G. (2006). Antecedents and consequences of program-involvement: A naturalistic field study during the 2006 FIFA World Cup.