dr. Lotte Willemsen

Name: Lotte M. Willemsen
PhD: 2012, University of Amsterdam
Promotor: prof. dr. Peter Neijens
Co-promotor: prof. dr. Fred Bronner
MSc: 2008, University of Amsterdam
Interests: Online persuasion, Electronic Word of Mouth, Online Communities
Link: http://www.uva.nl/profile/l.m.willemsen
http://www.linkedin.com/in/lottewillemsen
Research: My research sets out to study how consumers voice their opinions about products and brands in online social networks, and how this affects the opinions of other consumers. Specifically, it aims to gain more insight into the way electronic word of mouth (eWOM) affects consumer judgment by disentangling the relations between eWOM content, social network factors, source effects and credibility.
Teaching: Media Strategies

Publication list of: dr. Lotte Willemsen
2017
2014
2013
2012
2012
2012
2012
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2011
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2010
2006