Name: Lizzy Hissink
MSc: Expected in 2018, Clinical Psychology, University of Amsterdam
Supervisors: M.H. Nguyen (MSc), prof. dr. J.C.M. van Weert, prof. dr. E.M.A. Smets (AMC)
Co-supervisor: I.S. van Strien-Knippenberg (MSc)
Interests: Medical/Clinical psychology, eHealth, health interventions, provider-patient communication, oncology
Research: Currently, I am doing my Clinical Psychology master’s at the UvA. For my master thesis I am working as a research intern at the PhD project of Minh Hao Nguyen. In this project we investigate in the Academic Medical Center (AMC) of Amsterdam how online information should be presented to older colorectal cancer patients. In a randomized controlled trial (RCT) we investigate the effects of exposure to a website that is adapted to (tailored) patient’s mode preferences as compared to exposure to a standardized (non-tailored) website. The aim of the project is to establish theory- and evidence-based guidance for optimal information provision to older cancer patients.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health