Name: Leonie Westerbeek
PhD: Expected in 2024, University of Amsterdam
Promotor(s): Prof. dr. Julia van Weert and Dr. Gert-Jan de Bruijn
Msc: Communication Science (Research), 2019, University of Amsterdam
Interests: Health communication, eHealth, mHealth, tailoring, health persuasion technologies
Research: In my PhD project, ways of diminishing fall risk among elderly are researched. This is done by developing a clinical decision support system (CDSS) for general practitioners (GP’s) and a patient portal for patients. The CDSS will be designed and developed in cooperation with GP’s, with the goal of providing information regarding a patient’s fall risk and which combination of medications is related to this risk. Patients will be informed about their fall risk through their own personal portal. During the project, both the CDSS and the patient portal will be designed, developed, tested and evaluated with the goal of contributing to diminishing the fall risk among elderly.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health