The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
Hande Sungur, MSc
PhD: Expected 2017, VU University Amsterdam
Promotor: prof. dr. Peter Kerkhof
Co-promotors: dr. Tilo Hartmann and dr. Guido van Koningsbruggen
MSc: Cognitive Psychology 2010, Bogazici University
Interests: Online credibility, Media Realism, Media Psychology, Health Communication
Research: My PhD project investigates the heuristic evaluations of online credibility and application of construal level theory of psychological distance to online credibility judgements. The post-doc project I am involved in is aimed at developing an oncological module for a health communication application (The Health Communicator), for the elder immigrant cancer patients.
Teaching: Methods of Communication Research and Statistics, Media Landscape, Entertainment Communication, Bachelor’s, Master’s and Premaster’s thesis supervision.
Publication list of: Hande Sungur, MSc