Name: Gert-Jan de Bruijn
MSc: 2002, University Utrecht
PhD: 2007, Maastricht University
Interests: I am specialized in psychology, health promotion, behavioural medicine, and persuasive communication strategies. Within these domains, I have a specific interest in health communication theories and interventions regarding exercise and physical activity, dietary behaviours and alcohol consumption.
Research: I have a specific interest in intervention effects of risk communication and self-regulatory strategies on physical activity, dietary intake, smoking, and alcohol consumption. Further, I study the antecedents and consequences of interpersonal communication and exposure to health-related news media on health behaviour. Finally, I am interesting in meta-analyses and theory development.
Teaching: Master thesis supervision, health communication (master and bachelor).
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health