Name: Ewa Maslowska
PhD: Persuasive Communication, University of Amsterdam, 2013
Promotor: prof. dr. Edith Smit
Co-promotor: prof dr. Bas van den Putte
MSc: Psychology, Jagiellonian University, 2008
Interests: Ewa’s interests center around consumer behavior (particularly electronic word-of-mouth, online consumer reviews, new media use, cross-platform media use), advertising, database marketing, and integrated marketing communications.
Research: Ewa conducts experimental and data-driven research investigating the process and effects of consumer engagement.
Teaching: Brand Communication, Marketing Communication, Digital Analytics
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health