Ewa Maslowska, MSc

Name: Ewa Maslowska
 PhD: Expected in 2013, University of Amsterdam
Promotor: Prof. Dr. Edith Smit
Co-promotor: Dr. Bas van den Putte
MSc: 2008, Jagiellonian University, Cracow, Poland
Interests: I completed a M.Sc thesis on the relationship between personal values and work-related burnout. Psychology is the biggest passion of mine, which I am currently trying to apply to communication sciences.
Link: http://www.uva.nl/profile/e.h.maslowska
Research: The aim of my work is to gain more insight into the way personalized marketing communication influences consumers by exploring the relationship between the type of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account.
Teaching: Research Methods in Communication Science, Brand Communication

Publication list of: Ewa Maslowska, MSc
2013

Maslowska, E., Smit, E.G., & van den Putte, B. (in press). Assessing the Cross-Cultural Applicability of Tailored Advertising: A Comparative Study between the Netherlands and Poland. International Journal of Advertising.

2012

Masłowska, E., Smit, E., Putte van den, B. (2012). Efektywność Spersonalizowanych Komunikatów Reklamowych. In: W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego (pp. 244-260). Poznań: Wyższa Szkoła Bankowa.

2011

Maslowska, E., Smit, E. G., & Van den Putte, B. (2011). “Written just for me?!” The persuasiveness of personalized communication and the role of consumer-related factors. In A. Bradshaw, C. Hackley& P. Maclaran (Eds.). European Advances in Consumer Research. Vol. 9, p. 612. London: Association for Consumer Research.

2011

Maslowska, E., Van den Putte., B, & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking. 14, 765-770. DOI: 10.1089/cyber.2011.0050

2011

Maslowska, E., Smit, E. G., Van den Putte, B. (2011). Is personalized communication superior? Personalization and consumers’ characteristics in Z. Yi, J.J. Xiao, J. Cotte, & L. Price (Eds.). Asia-Pacific Advances in Consumer Research, (Vol. 9., pp. 93-98). Valdosta, GA: Association for Consumer Research.