Name: Ewa Maslowska
PhD: Expected in 2013, University of Amsterdam
Promotor: Prof. Dr. Edith Smit
Co-promotor: Dr. Bas van den Putte
MSc: 2008, Jagiellonian University, Cracow, Poland
Interests: I completed a M.Sc thesis on the relationship between personal values and work-related burnout. Psychology is the biggest passion of mine, which I am currently trying to apply to communication sciences.
Research: The aim of my work is to gain more insight into the way personalized marketing communication influences consumers by exploring the relationship between the type of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account.
Teaching: Research Methods in Communication Science, Brand Communication
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging eWOM