dr. Ewa Maslowska

Name: Ewa Maslowska
PhD: Persuasive Communication, University of Amsterdam, 2013
Promotor: prof. dr. Edith Smit
Co-promotor: prof dr. Bas van den Putte
MSc: Psychology, Jagiellonian University, 2008
Interests: Ewa’s interests center around consumer behavior (particularly electronic word-of-mouth, online consumer reviews, new media use, cross-platform media use), advertising, database marketing, and integrated marketing communications.
Research: Ewa conducts experimental and data-driven research investigating the process and effects of consumer engagement.
Teaching: Brand Communication, Marketing Communication, Digital Analytics

Publication list of: dr. Ewa Maslowska
2017
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2016
2013
2012
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2011
2011