Name: Edith G. Smit
PhD: 1999, University of Amsterdam
MSc: 1992, University of Amsterdam
Interests: As former program group director of Persuasive Communication I aim to make our group visible, to connect the various themes we cover, and to create a stimulating atmosphere to work in. I have been actively involved with SWOCC for many years, currently as chair of the board (http://www.swocc.nl). I am also active as president of the European Advertising Academy (http://www.icoria.org), scientific director of the Graduate School of Communication (http://www.gsc.uva.nl) since May 1st 2013, and member of the Privacy Authority of the DDMA (http://ddma.nl/blog/privacy/).
Link: http://www.linkedin.com/in/edithsmit ; http://www.uva.nl/profile/e.g.smit
Research: My research interests are attention to and effects of persuasive communication, both health related and marketing related, as well as the effects of tailored or customized communication.
Teaching: Brand Communication, a former version of Media Strageties, supervision master thesis and PhD’s
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health