Prof. Dr. Edith Smit

Name: Edith G. Smit
PhD: 1999, University of Amsterdam
MSc: 1992, University of Amsterdam
Interests: As program director of Persuasive Communication I aim to make our group visible, to connect the various themes we cover, and to create a stimulating atmosphere to work in. I have been actively involved with SWOCC for many years, currently as chair of the board (http://www.swocc.nl), I am also active as president-elect of the European Advertising Academy (http://www.icoria.org) and member of the Privacy Authority of the DDMA (http://ddma.nl/blog/privacy/).
Link: http://www.linkedin.com/in/edithsmit
Research: My research interests are attention to and effects of persuasive communication, both health related and marketing related, as well as the effects of tailored or customized communication.
Teaching: Brand Communication, a former version of Media Strageties, supervision master thesis and PhD’s

Publication list of: Prof. Dr. Edith Smit
2012

Maslowska, E., Smit, E. G., & Van den Putte, B. (in press). “Written just for me?!” The persuasiveness of personalized communication and the role of consumer-related factors. In A. Bradshaw, C. Hackley& P. Maclaran (Eds.). European Advances in Consumer Research, London, Association for Consumer Research, Vol. 9.

2011

Maslowska, E., Van den Putte., B, & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking. 14, 765-770. DOI: 10.1089/cyber.2011.0050

2011

Maslowska, E., Smit, E. G., Van den Putte, B. (2011). Is personalized communication superior? Personalization and consumers’ characteristics in Z. Yi, J.J. Xiao, J. Cotte, & L. Price (Eds.). Asia-Pacific Advances in Consumer Research, (Vol. 9., pp. 93-98).Valdosta, GA: Association for Consumer Research.

2011

Linn A. J. , Vervloet M., Van Dijk L., Smit E. G., Van Weert J. C .M. (2011). Effects of eHealth interventions on medication adherence: A systematic review of the literature. Journal of Medical Internet Research, 13(4):e103. DOI:10.2196/jmir.1738.

2011

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (in press). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications. DOI:10.1080/13527266.2011.567457

2011

Van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. Amsterdam: SWOCC.

2011

Smit, E. G., & Neijens, P. C. (2011). Audience research: The march to reliable metrics. Journal of Advertising Research, 51(1), 124-135.

2011

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRA: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. DOI:10.2501/IJA-30-1-013-046

2011

Moorman, M., Neijens, P. C., & Smit, E. G. (2011). Advertising Media Selection. In: J. Sheth, & N. Malhotra (eds.), Wiley International Encyclopedia of Marketing.

2011

Smit, E. G., & Neijens, P. C. (2011). The march to reliable metrics. A half-century of coming closer to the truth. Journal of Advertising Research, 50(1), 112-123.

2011

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. In A. E. Bronner, P. Dekker, E. De Leeuw, L. J. Paas, K. De Ruyter, A. Smidts & J. W. Wieringa (Eds.), Ontwikkelingen in het Marktonderzoek. (pp. 63-79). Haarlem: Markt Onderzoek Associatie, Spaar en Hout.

2011

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap. 39(1), 4-20.

2011

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: Understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. DOI:10.1080/13527260903160460

2011

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92. DOI: 10.2753/JOA0091-3367400206

2010

Van den Boom, S., Smit, E. G., & De Bakker, S. (2010, September) (Eds.). Nachtmerrie of Droom: De ROI van Customer Media. Heemstede: Customer Media Council.

2010

Van den Boom, S., & Smit, E. G. (2010). Dichterbij komt dichterbij. In: S. van den Boom, E.G. Smit, & S. de Bakker (2010) (Eds.). Nachtmerrie of Droom; De ROI van Customer Media (pp. 215-222). Heemstede: Customer Media Council.

2010

Smit, E. G., Meppelink, C., & Schijns, J. (2010). Ontwikkeling en validatie van de CMB-schaal. In: S. van den Boom, E. G. Smit, & S. de Bakker (2010) (Eds.). Nachtmerrie of Droom; De ROI van Customer Media (pp. 31-39). Heemstede: Customer Media Council.

2010

Smit, E. G. (2010). Customer Media. In: Neijens, P. C., Moorman, M., & Faasse, J. (Eds.) Media & Reclame, deel 4 (177-179). Groningen: Wolters-Noordhoff.

2010

Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. In: R. Terlutter, S.Diehl, & S. Okazaki (Eds.) EAA Advances in Advertising Research (Vol. 1): Cutting EdgeInternational Research. (pp.). Wiesbaden: Gabler Verlag.

2010

Moorman, M., Neijens, P. C., & Smit, E. G. (2010). Media Planning. Wiley International Encyclopedia of Marketing. DOI: 10.1111/b.9781405131995.2008.x

2010

Schijns, J., & Smit, E. G. (2010). Custom magazines: Where digital page-turn editions fail. Journal of International Business and Economics, 10(4), 24-37.

2010

Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2010). Customer magazines: Effects of commerciality on reader reactions. Journal of Current Issues and Research in Advertising, 32(1), 59-67.

2010

Van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2010). How media factors affect audience responses to brand placement. International Journal of Advertising, 29(2), 279-302. DOI:10.2501/S0265048710201154

2010

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In: Ralf Terlutter, Sandra Diehl, Shintaro Okazaki (eds.) EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research. (pp 217-233). Gabler Verlag.

2010

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696.

2010

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The interactive authority of brand web sites: A new tool provides new insights. Journal of Advertising Research, 50(3), 292-304. DOI:10.2501/S0021849910091452

2009

Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: A holistic exploration of motivations for brand-related social media use. SWOCC Working Paper 1, 1-24.

2009

Tolboom, M., Smit, E. G., & Bronner, A. E. (2009). The impact of different media messages on the development of strong consumer-brand relationships. In: P. de Pelsmacker &N. Dens (Eds.). Advertising Research; Message, Medium and Context, (pp.213-224). Antwerpen: Garant.

2009

Smit, E. G., Meppelink, C. M., & Neijens, P. C. (2009). To bind, to sell, to tell your story well. In P. de Pelsmacker & N. Dens (Eds.), Advertising research: Message, medium andcontext (pp. 79-86). Antwerpen: Garant.

2009

Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). Modeling a new branch of advertising: A review of factors influencing brand placement reactions. Journal of Advertising Research, 49(4), 429-449.

2009

Neijens, P. C., Smit, E. G., & Moorman, M. (2009). Taking up an event: Brand image transfer during the 2006 FIFA World Cup. International Journal of Market Research, 51(5), 579-591.

2009

Van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Context effects on reactions to television brand placement, pp 271-279. In P. De Pelsmacker & N. Dens (Eds.), Research in Advertising: Message, Medium, and Context. Antwerpen: Garant.

2009

Smit, E. G., Van Reijmersdal, E. A., & Neijens, P. C. (2009). Today’s practice of integrating brands in TV programmes. International Journal of Advertising, 28(5), 761-782. DOI:20.2501/S0265048709200898

2009

Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). A new branch of advertising: Reviewing factors that influence reactions to product placement. Journal of Advertising Research, 49(2), 429-440. DOI:10.2501/S0021849909091065

2009

Van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Brand placement: Het effect van programmacontext op merkherinnering, merkattitude en gedrag. Tijdschrift voor Communicatiewetenschap, 37(4), 290-302.

2009

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: An integrated literature review. In: P. de Pelsmacker, & N. Dens (eds.). Research in Advertising: Message, Medium, and Context (pp. 201-211). Antwerpen: Garant.

2009

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 335-365.

2009

Smit, E. G., Van Reijmersdal, E. A., & Neijens, P. C. (2009). Today’s practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761-782.

2008

Smit, E. G., Moorman, M., & Neijens, P. C. (2008). Mediaplanning. In: W. Donsbach (Ed.). The International Encyclopedia of Communication, volume VII (pp. 2964-2968). Malden: Blackwell Publishing.

2008

Neijens, P. C., Smit, E. G., & Moorman, M. (2008). Taking up an event: Branding during the world championship soccer 2006. In K. Podnar, & Z. Jancic (Eds.). Corporate and marketing communications as a strategic resource; responses to contemporary uses, challenges and criticism (pp. 301-306). Slovenia, Lubljana: University of Ljubljana.

2008

Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2008). Drie onderzoeken naar publieksreacties op brand placement. In A. E. Bronner, P. Dekker, E. De Leeuw, L. J. Paas, K. De Ruyter, A. Smidts & J. W. Wieringa (Eds.), Ontwikkelingen in het Marktonderzoek (pp. 41-60). Haarlem: Spaar en Hout.

2007

Storey, R., & Smit, E. G. (2007). The Creative Brief and Its Strategic Role in the Campaign Development Process. In: Tellis, G. J. & Ambler, T. (Eds.) Handbook of Advertising (pp. 173-185). London: Sage.

2007

Smit, E. G., Bronner, A. E., & Tolboom, M. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60, 627-633.

2007

Moorman, M., Neijens, P. C., & Smit, E. G. (2007). The effects of program-involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36(1), 125-141.

2007

Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2007). Effects of television brand placement on brand image. Psychology & Marketing, 24(5), 403-420. DOI:10.1002/mar.20166

2006

Smit, E. G., Neijens, P. C., & Stuurman, M. (2006). Attention to newspaper ads: The concerted interaction of medium, ad and reader. ICA Dresden. Top Paper Award Mass Com Division.

2006

Van Reijmersdal, E., Neijens, P. C., & Smit, E. G. (2006). Brand Integrations in Magazines: Effects of Commercialism on Credibility and Purchase Intention. ICA Dresden.

2006

Smit, E. G., Neijens, P. C., & Stuurman, M. (2006). Succesvol adverteren in dagbladen. SWOCC Dossier no. 6. Amsterdam: SWOCC.

2006

Smit, E. G., & Neijens, P. C. (2006). It’s all about catching readers’ attention. In: S. Diehl & R. Terlutter (Eds.). International Advertising and Communication: New Insights and Empirical Findings. Gabler Verlag/Deutscher Universitätsverlag.

2006

Smit, E. G., Van Meurs, A., & Neijens, P. C. (2006). Effects of ad likeabilty: A 10-year perspective. Journal of Advertising Research, 46(1), 73-83.

2006

Neijens, P. C., & Smit, E. G. (2006). Dutch public relations practitioners and journalists: Antagonists no more. Public Relations Review, 32(3), 232-240.

2006

Moorman, M., Willemsen, L., Neijens, P. C., & Smit, E. G. (2006). Antecedents and consequences of program-involvement: A naturalistic field study during the 2006 FIFA World Cup.

2006

Van Reijmersdal, E. A., Neijens, P. C. & Smit, E. G. (2006). The role of exposure frequency, prominence, and memory of brand placements in effects on brand image. European Advances in Consumer Research, 7.

2005

Smit, E. G., & Neijens, P. C. (2005). Success Factors in Newspaper Advertising: It’s all about catching readers’ attention. Etmaal van de Communicatiewetenschap. 24 November. Amsterdam.

2005

Smit, E. G., & Giling, A. (2005). Marketingcommunicatie. In: Van Ruler, B., Elving, W.Van den Hooff, B., Smit, E. & Verhoeven, P. (redactie). Communicatiemanagement in communicatiewetenschappelijk perspectief (pp. 201-218). Amsterdam: Boom.

2005

Neijens, P. C., Smit, E. G., & Moorman, M. (2005). Mediastrategie en mediaplanning. In: Van Ruler, B., Elving, W. Van den Hooff, B., Smit, E.G. & Verhoeven, P. (redactie). Communicatiemanagement in communicatiewetenschappelijk perspectief (pp. 182-200). Amsterdam: Boom.

2005

Van Ruler, B., Elving, W., Van den Hooff, B., Smit, E. G., & Verhoeven, P. (2005). (Eds.) Communicatiemanagement in communicatiewetenschappelijk perspectief. Amsterdam: Boom.

2005

Moorman, M., Neijens, P. C., & Smit, E. G. (2005). The effects of program responses on the processing of commercials placed at various positions in the program and the block. Journal of Advertising Research, 45(1), 49-59.

2005

Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2005). Het effect van TV brand placements op merkimago. Tijdschrift voor Communicatiewetenschap, 33(3), 287-297.

2005

Van Reijmersdal, E. A., Neijens, P. C. & Smit, E. G. (2005). Readers’ reactions to mixtures of advertising and editorial content in magazines. Journal of Current Issues and Research in Advertising, 27(2), 39-52.

2004

Publications prior to 2005