dr. Stephan Winter

Name: Stephan Winterstephanpassuva
PhD: 2012, University of Duisburg-Essen, Germany
MSc: 2007, University of Duisburg-Essen, Germany
Interests: Opinion formation and expression in social media, credibility and information selection, self-presentation on social networking sites, online marketing communication, health and science communication.
Research: My research focuses on the dynamics of opinion formation and expression in contemporary media formats. Given the rise of social media as ubiquitous sources of information, I am interested in the questions of how others’ recommendations influence the selection of content, under which conditions user-generated comments strengthen or diminish the persuasive effects of information or marketing campaigns, and which kind of users emerge as opinion leaders in the new media landscape. A current project investigates how the affordances of social networking sites may trigger an impression-motivated mode of information processing in which users are primarily concerned with the social desirability of their attitudes.
Teaching: Supervision of Master theses & Marketing Communication.

Publication list of: dr. Stephan Winter
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