Dr. Peeter Verlegh

Name: Peeter W. J. Verlegh
PhD: 2001, Wageningen University
MSc: 1996, Wageningen University
Interests: Previously worked at RSM Erasmus University, where I taught Consumer Behavior and Influencing People, and guest lectured at ESADE (Barcelona), Copenhagen Business School, Prague School of Economics, and Skolkovo Business School (Moscow). In 2004, I was a visiting scholar at the University of Colorado in Boulder.
Together with collaborators from business and academics, I conduct research in the area of word of mouth and buzz marketing. In addition, I study international branding and marketing communication, and have advised the Dutch Ministry of Foreign Affairs and other organizations on these issues.
I am an associate editor of the International Journal of Advertising, and serve on the editorial board of the International Marketing Review.
Link: http://www.uva.nl/profile/p.w.j.verlegh
Research: Currently I am working one several projects on word of mouth (WOM), such as: The role of language in WOM and advertising, stimulation of WOM by incentives, and what that does to the effectiveness of WOM, responses to ingroup and outgroup recommendations, nd consumer Motivations for recommendations
In addition, I work on several other projects in marketing communication, such as: How to protect consumers against unwanted influences of product placements, the role of ethnic identity in marketing communications, and implementation intentions.
Teaching: Research workshop, Brand communication

Dr. Peeter Verlegh

Verlegh, P. W. J.,Ryu, G., Tuk, M. A., & Feick, L.E. (2013). Receiver responses to rewarded referrals: the motive inferences framework. Journal of the Academy of Marketing Science, forthcoming. DOI: 10.1007/s11747-013-0327-8

Campbell, M. C., Mohr, G. S., & Verlegh, P. W. J. (2013). Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response. Journal of Consumer Psychology, forthcoming. DOI: 10.1016/j.jcps.2012.10.012

Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2013). Linguistic Biases and Persuasion in Communication about Objects. Journal of Language and Social Psychology, forthcoming. DOI: 10.1177/0261927X12466083

Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2012). Taalabstractie in communicatie over producten: Wanneer beschrijven we een ervaring met een product concreet en wanneer abstract? Tijdschrift voor Communicatiewetenschap, 40(2), 191-201.

Van Rekom, J., & Verlegh, P. W. J. (2011). Putting Greece on the map: The use of cognitive causal mapping for destination management. In: F.M. Go and R. Govers. (eds), International Place Branding Yearbook 2011. Basingstoke: Palgrave MacMillan.

Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2010). Language abstraction in word of mouth. Journal of Consumer Research, 37(2), 207-223. DOI:10.1086/651240

Verlegh, P. W. J. (2010). Country images: why they influence consumers. In: F.M. Go and R. Govers. (eds), International Place Branding Yearbook 2010. Basingstoke: Palgrave MacMillan. p. 45-51.

Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.119-132). Haarlem: Spaar en Hout.

Van Rekom, J., Verlegh, P. W. J., & Slokkers, R. (2009). The owner’s edge: How brand ownership influences causal brand maps. Journal of Business Research, 63(2), 339-344. DOI:10.1016/j.jbusres.2008.06.007

Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). The impact of social categorization on persuasion effectiveness. Advances in Consumer Research, 36, 596-597.

Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2009). Two types of language bias in word of mouth. Advances in Consumer Research, 36, 544-545.

Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. (2009). Interpersonal relationships moderate the effect of faces on person judgments. European Journal of Social Psychology, 39(5), 757-767. DOI:10.1002/ejsp.576

Tuk, M. A., Verlegh, P. W. J., Smidts, A. & Wigboldus, D. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19(1), 38-47. DOI: 10.1016/j.jcps.2008.12.007

Verlegh, P. W. J., & Moldovan, S. (2008). What drives word of mouth: A multi-disciplinary perspective. Advances in Consumer Research, 35, 49-51.

De Valck, K., Langerak, F., Verhoef, P. C., & Verlegh, P. W. J. (2007). Satisfaction with virtual communities of interests: Effect on members’ visit frequency. British Journal of Management, 18(3), 241-256. DOI:10.1111/j.1467-8551.2006.00499.x

Verlegh, P. W. J. (2007). Economic and socio-psychological motives for home-country bias in consumer product evaluations. Journal of International Business Studies, 38(3), 361-373. DOI:10.1057/palgrave.jibs.8400269

Van Rekom, J., Jacobs, G., & Verlegh, P. W. J. (2006). Measuring and managing the essence of a brand personality. Marketing Letters, 17(3), 181-192. DOI:10.1007/s11002-006-5362-5

Verlegh, P. W. J. (2006). The psychology of country-of-origin effects. Budapest Management Review, 37(7/8), 102-108.

Van Rekom, J., Jacobs, G., Verlegh, P. W. J., & Podnar, K. (2006). Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe. Journal of Brand Management, 14(1/2), 114-124. DOI:10.1057/palgrave.bm.2550056

Verlegh, P. W. J., Steenkamp, J-B. E. M., & Meulenberg, M. T. G. (2005). Country of-origin effects in consumer processing of advertising claims. International Journal of Research in Marketing, 22(2), 127-139. DOI:10.1016/j.ijresmar.2004.05.003

Godes, D., Mayzlin, D., Chen, Y., Das, S., Dellarocas, C., Pfeiffer, B., Libai, B., Sen, S., Shi, M., & Verlegh, P. W. J. (2005). The firm’s management of social interactions. Marketing Letters, 16(3/4), 415-428. DOI:10.1007/s11002-005-5902-4

Publications prior to 2005

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