Name: Marijn de Bruin
PhD: 2009, Maastricht University, Faculty of Psychology
MsC: 2004, Maastricht University, Health education & Health promotion
Interests: Design and evaluation of theory- and evidence-based health communication programs; Intention-behavior gap; Taxonomy of communication techniques; Assessment and impact of health communication in health care settings; Adherence to lifestyle recommendations; Qualitative and quantitative research methods; Meta-analyses; Bias in self-reports and trials; Chronic diseases; Capacity building
Research: primary projects: a] Evaluating the cost-effectiveness of an interpersonal communication intervention to promote adherence to HIV treatment; assessing the quality and impact of lifestyle communication by HIV-nurses (Netherlands, ZonMw); b] Reliable assessment and impact of communication by GP-practice assistants on Diabetes-II patients’ lifestyle (Netherlands); c] Reliable assessment of adherence and identification of modifiable determinants among HIV+ patients (Tanzania); d] The relationship between health care provider communication and patient self-regulation of asthma among adults and children (France, United Kingdom; FP7). Total available grants ± 1.2 million.
Teaching: Message strategies, Persuasion in a social environment, Master theses
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging eWOM