Name: Madelon Bronner
PhD: 2009, University of Amsterdam, Faculty of Medicine
Promotor: prof.dr. B.F. Last & prof. dr. H.S.A. Heymans
Co-promotor(s): prof. dr. M.A. Grootenhuis
MSc: 2002, Clinical Psychology, University of Amsterdam
Interests: medical psychology, anxiety, traumatic stress, shared decision making, eHealth, patient-provider communication, new media technologies.
Research: together with Hao Nguyen we examine how to effectively tailor website information to older colorectal cancer patients. Main outcomes in this RCT are distress, recall of information and patient participation. We hypothesize exposure to this website will have a positive effect on distress, will lead to better recall of information and will lead to more patient participation. Ultimately, lead to better cancer care.
Teaching: methodology at the Vrije Universiteit, Amsterdam
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health