The project aimed to gain insight into cancer patients’ concern expression in consultations. Two research questions were central in the project: 1) What withholds cancer patients from expressing their concerns during consultations? and 2) How can we stimulate cancer patients to express their concerns? Little is known about the behavioral determinants that underlie cancer patients’ intention to express concerns. Therefore, to answer the first research question, we examined which determinants explain patients’ intention to express concerns and which barriers inhibit patients’ concern expression. To answer the second research question, we investigated how these determinants can be targeted in video- messages to effect a change in patients’ concern expression. Furthermore, focus groups with cancer patients and cancer survivors were conducted to explore more in-depth what types of concerns patients experience during their disease trajectory, what underlying mechanisms can play a role in (not) expressing concerns and what kind of support patient prefer to deal with their concerns (e.g., online tools to prepare consultations or to connect with other patients and face-to-face meetings with providers to discuss concerns). The findings can be used to develop (online) tools that aim to support patients in expressing their concerns.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health