MSc: 2019, Human Factors & Engineering Psychology, University of Twente (cum laude)
PhD: Expected in 2024, University of Amsterdam
Promotor(s): dr. Gert-Jan de Bruijn, prof. dr. Reinout Wiers, prof. dr. Tibor Bosse
Interests: User experience, mHealth, persuasive technologies, health communication
Research: This is a collaborative multidisciplinary project that will be conducted alongside two other PhD candidates towards the development of advanced chatbots for health promotion, with a focus on encouraging engaging, long-term interactions with these conversational agents. The focus of my project is the domain of sexual health, specifically targeting young people as well as HIV positive individuals. In pursuit of this, we will be developing and evaluating several chatbot prototypes and additionally, looking at how users interact with and build sustained relationships with such conversational agents to inform a more engaged user experience.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health