dr. Daan Muntinga

Name: Daan G. Muntinga
PhD:
 2012, University of Amsterdam
Promotor:
 prof. dr. Edith Smit
Co-promotor: dr. Marjolein Moorman
MSc: 2008, University of Amsterdam
Interests: Online consumer behavior, online branding, social mediamarketing, sports sponsorships
Link: http://www.swocc.nl/medewerkers/daan_muntinga.php http://www.linkedin.com/in/daanmuntinga
http://www.uva.nl/profile/d.g.muntinga
Research: My PhD project  takes a consumer perspective on online branding. It focuses on consumers’ engagement with brands on social media, in particular their online brand-related activities(“COBRAs”). In my research, I aim to answer the following question: On social media, who does what why, with what brands, and with what effects?
Teaching: Media Strategies

Publication list of: dr. Daan Muntinga
2014
2013
2012
2011
2010
2009
2009