Name: Corine Meppelink
PhD: 2015, University of Amsterdam
Promotor: prof. dr. Edith G. Smit
Co-promotor(s): dr. Julia C.M. van Weert
MSc: 2009, University of Amsterdam, Cum Laude
Interests: Health communication, tailoring effects and aging.
Research: My PhD project focusses on the effectiveness of tailoring in online health advices. It investigates whether health messages of which the characteristics (e.g. complexity, modality, frame) are tailored to particular receiver characteristics are better processed than non-tailored messages.
Teaching: Media Strategies, Research Methods, Media en Reclame, Wetenschapsfilosofie en Methodologie, Leeronderzoek, Methoden van Communicatieonderzoek 2, Communicatiebeleid, Mediaeconomie.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health