Name: Bas van den Putte
PhD: 1993, University of Amsterdam
MSc: 1989, University of Amsterdam; MSc 1987, University of Amsterdam
Interests: Persuasive message strategies in health communication
Research: Bas van den Putte is Full Professor of Health Communication at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. Van den Putte is an expert on sociocognitive theories of health behavior and is an experienced researcher in the field of evaluation studies of mass media campaigns. His chair is sponsored by the Trimbos Institute. In close cooperation with Trimbos Institute, his aim is to initiate and conduct research that increases theoretical insight into the relationship between health campaigns, interpersonal communication, and health behaviour as well as can be used by practitioners to increase the effectiveness of health campaigns via traditional and new media, schools and/or institutional settings. Van den Putte also cooperates with and advises other organizations such as Rutgers WPF, Soa-Aids Netherlands, Voedingscentrum, and several Ministries.
Van den Putte has received grants from NWO and ZonMW, as well as grants from numerous health promoting institutions (e.g., Trimbos, Stivoro, Soa Aids Nederland). His work includes longitudinal evaluation studies of the 2003/2004 and 2008-2010 Dutch smoking cessation campaigns, the 2004, 2005, and 2006 national cannabis education campaigns, and the 2009 national condom campaign.
A complete list of references can be found at the bottom of this page.
Teaching: Introduction to persuasive communication; Message strategies
Dissertation: On the theory of reasoned action (1993). If you are interested in the 1993 meta-analysis on the theory of reasoned action, click here.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health