Name: Anne Vos
PhD: Expected 2021, University of Amsterdam
Promotor: prof. dr. Edith Smit
Co-promotor(s): dr. Gert-Jan de Bruijn and dr. Michel Klein
MSc: 2015, Communication Science, University of Amsterdam (cum laude) and 2019, Research Master Communication Science, University of Amsterdam (cum laude)
Interests: Health communication, persuasive communication strategies, physical activity and dietary behaviour interventions, m-health.
Research: In my PhD project, the opportunities for facilitating healthy lifestyle behaviours of low socioeconomic status adults are investigated. The aim of the research is to develop and test a mobile application that is able to provide direct feedback and advice on physical activity behaviours. First, the barriers and facilitators of mobile app usage in the target group are investigated. Next, a dynamically tailored mobile application that is able to provide personalised time- and context-specific feedback to encourage users to make healthy physical activity choices is developed. The impact of the mobile application intervention on physical activity and longer-term effects, including cardiometabolic health indicators, will be investigated.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health