Name: Anne Roos Smink
PhD: Expected 2020, University of Amsterdam
Promotor: prof. dr. Peter Neijens
Co-promotor(s): dr. Guda van Noort and dr. Eva van Reijmersdal
MSc: 2014, Research Master Communication Science, University of Amsterdam.
Interests: Augmented Reality, persuasion, persuasive communication, personalized communication, mobile apps, smartglasses, Internet of things
Research: Augmented Reality applications allow people to see the real world through a virtual overlay. Augmented Reality applications are poised to transform persuasion as we know it and are expected to be more persuasive than conventional advertising due to their interactivity, vividness, realism and personalization opportunities. In my PhD project I examine how Augmented Reality transforms consumers’ persuasion process. Specifically, the antecedents and consequences of using Augmented Reality apps are studied in both an informational and entertaining context.
Teaching: Content Marketing, Experiment (research practicum)
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health