Name: Aart S. Velthuijsen
PhD: 1996, University of Amsterdam
MSc: 1978, Utrecht University
Interests: Aart Velthuijsen specialized in social influence processes in relation to both basic and applied issues. His projects include studies on the impersonal impact of mass media and the moderating role of interpersonal communication for mass media effects. His applied projects focus on priming in advertising, the effects of media images on body images, visual rethoric and narrative persuasion. He is the (co-)author of journal articles and bookchapters, on topics including social support, teleconferencing, priming, impersonal impact, and order in the classroom.
Research: Automatic process and unconscious thought in social influence
Teaching: Experimenteel Practicum, Message Strategies, Communication in social situations, supervision of master theses
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health