Name: Guda van Noort
PhD: 2008, VU University Amsterdam
MA: 2002, VU University Amsterdam
Interests: New media and the role of its new and unique characteristics in the persuasion process of (marketing) communications
Research: My research focuses on the new and unique characteristics of so-called new media, and the role of these characteristics in the persuasion process of (marketing) communications in such new media. In recent research projects I examined the persuasiveness of social media marketing, and more in particular the effectiveness of advertising campaigns in Social Network Sites. Other studies focused on both the levels and the effects of interactivity in brand websites, political websites, and online games.
Teaching: Persuasion & Resistance, Media Strategies, Supervision PhD & MA thesis
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health