dr. Margot van der Goot

Name: Margot J.van der Goot
PhD: 2009, Radboud University Nijmegen
MSc: 2001, Radboud University Nijmegen, cum laude
Interests: The impact of life-span development on responses to persuasive communication; older adults and communication; qualitative research
Link: http://nl.linkedin.com/in/margotvandergoot
http://www.uva.nl/profile/m.j.vandergoot
Research:
My research about the impact of life-span development on responses to persuasive communication is theory-driven, and helps to develop effective communication for the ageing population. My recent studies focused for example on age differences in responses to arousing and emotional television commercials
Teaching: Media Strategies, Message Strategies, Kwalitatief Onderzoek, Master thesis supervision, Marketing Communication

Publication list of: dr. Margot van der Goot
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