Oratie Bas van den Putte, woensdag 29 oktober 2014

Oratie Bas van den Putte, woensdag 29 oktober 2014
Aula Universiteit van Amsterdam, Singel 411, Hoek Spui
Het gebruik van alcohol, tabak en drugs onder adolescenten laat een dalende trend zien, maar is nog steeds veel te hoog. Voorlichting heeft over het algemeen weinig effect op het gedrag van adolescenten. Continue reading >>

Julia van Weert wins International Award

Julia van Weert received the Jozien Bensing Award by the European Association of Communication in Healthcare (EACH) for outstanding research in health communication.  Continue reading >>

Stefan Bernritter wins Best Student Paper Award at ICORIA 2014

ASCoR PhD Candidate Stefan Bernritter won the price for his paper ‘Why Nonprofits are More Liked: The Effect of Brand Symbolism and Warmth on Consumers’ Intention to Like Brand Pages on Facebook’ at this year’s International Conference on Research in Advertising (ICORIA), held in Amsterdam. The paper was co-authored by his supervisors prof. dr. Edith Smit and dr. ir. Peeter VerleghContinue reading >>

Jiska Eelen received the 2014 best paper award of ICORIA

Dr. Jiska Eelen and Roxana Seiler received the 2014 best paper award of ICORIA for her paper “Creative media use increases online sharing of your ad (but it doesn’t do much for your brand).” The paper showed that a creative medum advertisement increases online sharing of the ad and positive word-of-mouth  in comparison with a traditional print advertisement. Continue reading >>

Announcement of Winners of MSI Research Competition on “Social Interactions and Social Media Marketing”

Lotte Willemsen, Guda van Noort and Peeter Verlegh received a research grant from the Marketing Science Institute. Their research project “Predicting Firestorms: Using Protest Frames to Understand Negative Electronic Word of Mouth” was one of the winning submissions in the research proposal competition ‘ Social Interactions and Social Media Marketing. Continue reading >>

Dissertation Sophie Boerman receives attention in newspapers

On April 24th, Sophie Boerman succesfully defended her dissertation entitled “This program contains product placement” Effects of sponsorship disclosure on television viewers’ responses. Her research received attention in several newspapers and websites Continue reading >>

Corine Meppelink wins Top Student Paper Award

The award winning paper is titled “Less Reading, More Movement? What Makes Health Animations Effective in Different Health Literacy Groups?” and is supervised by prof. Edith Smit and dr. Julia van Weert. Continue reading >>

Dissertation Sophie Boerman

Sponsorship disclosure in television programmes – such as displaying the words ‘this programme contains product placement’ – is by no means always effective. But if it is noticed by viewers, the side effects include both increased brand recall and a less favourable brand attitude. Continue reading >>

PhD student Corine Meppelink interviewed by Compriz

Convincing health communication? Keep it simple
ASCoR PhD student Corine Meppelink was interviewed by Compriz, the trade association for communications professionals in health care. She talks about her reasons for choosing a career in research and why specifically Communication Science. Continue reading >>

Research project Julia van Weert financially supported by KWF Kankerbestrijding

The OncoCommunicAging (OCA) research line, lead by ASCoR researcher Julia van Weert, received a 286,000 euro grant from KWF Kankerbestrijding (the Dutch Cancer Society) on a project called “How to effectively tailor website information to older cancer patients’ mode preferences: A Randomized Controlled Trial”. Continue reading >>

Eva van Reijmersdal wins NEFCA Young Scholar Award

During the ’24 hours of Communication Science 2014′ in Wageningen (3-4 February), Eva van Reijmersdal was awarded the NeFCA Young Scholar Award. This award is bi-annually handed out to a young scholar (PhD defence no longer than seven years ago). Continue reading >>

Nadine Bol wins best TCW article 2013 award

Nadine Bol received the 2013 award for best article that was published in TijdschriftvoorCommunicatiewetenschap (TCW). The award was given to Nadine during the Etmaal 2014 (3-4 February 2014, Wageningen). Continue reading >>

PhD student Peter Lewinsky awarded

Peter Lewinsky is awarded as one of the three winners of the Neurotalent of the Year 2013 competition. The Neuromarketing Science & Business Association (NMSBA) and NEUROHM have recognized his gift and hard work. They are delighted to see scientific verification of the upcoming and promising field of facial recognition. Continue reading >>

Hilde Voorveld heeft de “Jonge Haan” gewonnen

Het Genootschap voor Reclame reikte gisteren tijdens een diner met een vijftigtal prominenten uit het reclamevak in Yab Yum de jaarlijkse ‘Hanen’ uit. De ‘Hanen’ vormen sinds de jaren zeventig van de vorige eeuw de belangrijkste prijzen voor personen die zich verdienstelijk hebben gemaakt in het brede communicatievak. Continue reading >>

Inaugurele rede van Marijn de Bruin op 12 maart 2014

Marijn de Bruin is hoogleraar Health Psychology geworden aan het “Institute of Applied Sciences” van de Universiteit van Aberdeen. Hij geeft op 12 maart 2014 zijn inaugurele rede te Aberdeen, getiteld “Behaviour change as a pathway to a healthier life: A complex tale”. Deze rede kan bijgewoond worden door wetenschappers en door het algemene publiek. Continue reading >>

Promotie Hanneke Hendriks

Op 16 januari 2014 is Hanneke Hendriks gepromoveerd aan de Universiteit van Amsterdam. De titel van haar proefschrift is: Let’s talk about alcohol: The role of interpersonal communication and health campaigns. Voor meer informatie klik hier

Prestigieuze prijs voor Annemarie Wennekers

Annemarie Wennekers heeft zojuist de dissertatieprijs van de Associatie Sociaal Psychologische Onderzoekers (ASPO) gewonnen voor haar proefschrift “Embodiment of Prejudice: The Role of the Environment and Bodily States”. Zij verdedigde het proefschrift op 23 april 2013 aan de Radboud Universiteit Nijmegen. Continue reading >>

Eva van Reijmersdal most cited

Onlangs werd bekend dat het artikel ‘Effects of prominence, involvement, and persuasion knowledge on Children’s cognitive and affective responses to advergames’ van Eva van Reijmersdal, Esther Rozendaal en Moniek Buijzen gepubliceerd in Journal of Interactive Marketing (2012), 26 (1), 33- 42 het meest geciteerde artikel van 2012 en 2013 is, in Journal of Interactive Marketing. Gefeliciteerd!

SWOCC Symposium op 9 september

Op maandag 9 september 2013 organiseert SWOCC het SWOCC Symposium in De Rode Hoed in Amsterdam (Keizersgracht 102). Aan universiteiten in heel Nederland doen wetenschappers onderzoek naar diverse vragen op het gebied van merken en communicatie. Continue reading >>

Forbes Magazine article

In July 2013, the website of Forbes Magazine published an article on a recent study by Eva van Reijmersdal and Sophie Boerman (see link). In the article, Eric Goldman (Professor of Law, Santa Clara University) describes van Reijmersdal et al.’s study and calls for more research on the effects of disclosing brand placement before regulators mandate these regulations as law. Continue reading >>

Peter Lewinski awarded with three research grants

In his capacity as Head of Finance of the European Federation of Psychology Students’ Associations, Peter Lewinski has been awarded two grants, one from the European Commission and the other from the Council of Europe. Continue reading >>

Sophie Boerman wins Best Student Paper Award at ICORIA

ASCoR PhD candidate Sophie Boerman won the Best Student Paper Award at International Conference In Research In Advertising (ICORIA) that took place in June 2013 in Zagreb. Continue reading >>

Best Reviewer Award for Eva van Reijmersdal

Eva van Reijmersdal received the Best Reviewer Award 2013 of the International Journal of Advertising. This award is based on doing a large number of high quality reviews over a sustained period of time. Continue reading >>

12 June 2013: Symposium: One size fits all? Tailored and online interventions in Health Communication

NeFCA is proud to announce the symposium entitled “Tailored and online interventions in Health Communication”organized by NeFCA’s Health Communication division in collaboration with ASCoR.
Continue reading >>

ASCoR Research Priority Area Symposium: Automatic processes in mediated message processing: 23 May 2013

For more information go to the website of the Amsterdam School of Communication Research
Three excellent (inter)national researchers from the field of communication science will share their perspective on how automatic processes affect the way in which mediated messages are processed and how this affects people’s cognitions, evaluations, and behavior. Continue reading >>

16 mei 2013 Debat Communicatie met ouderen: van spreekkamer tot internet

Minder dan een kwart van de informatie die in de spreekkamer gegeven wordt, wordt onthouden door oudere patiënten! Toch is deze spreekkamer de belangrijkste en vaak enige informatiebron voor deze doelgroep. Continue reading >>

Peter Neijens wins the first NeFCA Career Award

Prof. dr. Peter Neijens has been awarded the first NeFCA Career Award for a lifetime of scholarly achievement in communication science. He received the award during the Etmaal conference 2013. The award recognizes scholars who have shown substantive and quantifiable contributions, scientific as well as societal, to the field of communication studies. Continue reading >>

MOA Wetenschapsprijs

Fred Bronner, Guda van Noort en Lotte Willemsen wonnen de MOA Wetenschapsprijs van 2012 met hun artikel ‘Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties’. Continue reading >>

Jones, M. O’Connor, D., Schwartz, J., Johnston, D., French, D. & de Bruin, M. (2012). Opportunities and challenges in real time data capture: Methods in Health Psychology Symposium II. The European Health Psychologist. 14(4), 93-99.

de Bruin, M. & Johnston, M. (2012). Methods in health psychology: How do we know what we really know? The European Health Psychologist. 14(4), 107-112.

Top Paper Award at ICA

Sophie Boerman, Eva van Reijmersdal and Peter Neijens won Top Paper Award in the Information Systems division at this year’s ICA conference in Phoenix, Arizona, with their paper ” Beware: This is Sponsored! How Disclosures of Sponsored Content Affect Persuasion Knowledge and Brand Responses”.

De Bakker, S., Van den Boom, S., Kerkhof, P. & Luit, P. (2011). Help, ze willen vrienden worden. Heemstede (NL): Customer Media Council.

Fifteen years of SWOCC!

This year Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC) turns 15 and this must of course be celebrated! The 13th of September 2011 will therefore be a special day and 15 scientists will share their knowledge during presentations that will each last 15 minutes. Continue reading >>

Research line 1 Online media developments (Theme 1.1-1.4)

Today’s media are characterized by digitization, interactivity, connectivity, mobility, ubiquity, multitasking and fragmentation. Devices such as smart phones and tablets afford reading, watching and listening and are able to integrate and complement previously separated media activities. A major aim of this research line is to understand what influences the perceptions and the way consumers use digital media, and with what consequences, with a specific focus on the use and effectiveness of personalized communication. Within this line, we study the possibilities and challenges of new interactive digital media and technologies such as augmented reality, location-based advertising apps and mobile health apps that collect real-time health data.
Continue reading >>

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Theme 1.1 One size fits all? Personalized online health communication

Personalized or “tailored” ICT innovations offer large opportunities for the management of health, well-being or diseases. Particularly, the role for mobile health (“m-Health”) is increasing. However, little is known about how people use ICT innovations for health, and what the effects are of using these technologies. Continue reading >>

Theme 1.2 Persuasion in the media multitasking context

Media saturation and the convergence of technologies have led to an increase in a combined use of different media (e.g., using a smartphone and watching TV). This phenomenon is known as media multitasking and describes situations when consumers consume multiple media at the same time. Media multitasking could impact the way communication, such as advertisements, is processed. Continue reading >>

Theme 1.3 Personalized online advertising

This theme focuses on the uses and implications of personalized advertising. The usage of personal information to tailor and target communication can generate more consumer engagement, but can also lead to privacy issues. Continue reading >>

Theme 1.4 New media & advertising

New media, such as social networks (e.g., Facebook and Instagram), blogs, vlogs, branded apps (e.g., Tinder and Snapchat), brand websites, emerge at a fast pace. In this theme we investigate uses and perceptions of new media, and consequences of new media marketing strategies. Emergent media raise questions like: How do characteristic features of new media (interactivity, mobility, social connectivity, dialogue, augmented reality) influence the persuasiveness of new media advertising strategies? Continue reading >>

Research line 2 Consumer empowerment (Theme 2.1 & 2.2)

Communication technology increasingly disguises the use of persuasion tactics, which increasingly blurs the boundary between the private and the public. This research line, aims to disentangle (hidden) persuasion and resistance mechanisms, to inform users about strategies, and to develop tools to empower consumers to resist hidden persuasion. It is investigated to what extent people are informed about persuasion techniques (disclosures), to what extent they are able to resist persuasion, and if so, what role this awareness plays.
Continue reading >>