The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
De concurrentie in de voedingsindustrie is groot. Het succes van een merk is daarmee sterk afhankelijk geworden van branding. Verpakkingen spelen daarbij een grote rol. Continue reading
Decision aids increase older adults’ risk perception, improve their knowledge, decrease decisional conflict, and improve older patients’ participation in decision making. This is concluded by a systematic literature review and meta-analysis of randomized controlled trials (RCTs) evaluating the efficacy of decision aids as compared to usual care or alternative intervention(s) for older adults facing treatment, screening or care decisions. Continue reading
The paper ‘How Modality and Explicitness of Disclosures of Sponsored Branded Online Video Content Affect Consumers’ Online Brand Engagement’ that is co-authored by Stefan Bernritter, Somaiya Tabibi, and Sophie Boerman received the Best Paper Award at this year’s International Conference on Research in Advertising (ICORIA). Continue reading
Together with former ASCoR members Sanne Opree and Moniek Buijzen, Eva van Reijmersdal received a top paper award at the annual conference in Fukuoka, Japan. Continue reading
ASCoR PhD Candidate Verena Wottrich won the Top Student Award of the Communication and Technology (CAT) division for her paper ‘The Role of Customization, Brand Trust, and Privacy Concerns in Advergaming’ at this year’s annual meeting of the International Communication Association (ICA), held in Fukuoka, Japan. The paper was co-authored by prof. dr. ir. Peeter Verlegh and prof. dr. Edith Smit.
The Annie Lang Dissertation Award recognizes the most outstanding dissertation in a topic relevant to the Information Systems Division in the preceding year. Congratulations, Nadine!
Op dinsdag 10 mei vond het openingssymposium van het ACHC plaats. Veel belangstellenden vanuit de praktijk en wetenschap kwamen naar de UvA v oor een middag in het teken van effectieve communicatie voor mensen met lage gezondheidsvaardigheden.
For the past 4 years, Alexandra Dima and Marijn de Bruin from ASCoR have partnered with 6 European organizations in the ASTRO-LAB project, a European Commission-funded longitudinal cohort study investigating the long-term impact of asthma treatment and self-management on health outcomes in France and the United Kingdom. On the 14th of April, the ASTRO-LAB final symposium took place in Lyon, France. Continue reading
Digital health information is widely available, especially on the Internet, but not everyone fully benefits from this information source due to limited health literacy. This is unfortunate, as people with limited health literacy are a vulnerable group that needs health information the most. Continue reading
Nadine Bol and Hao Nguyen both won the Philip C. Palm Green Top Student Paper Award at the Kentucky Conference on Health Communication 2016. They received the exact same reviewer score, and the scientific advisory board could not make a final decision between the two papers. The committee therefore decided to award them both with the award. Congratulations to both Nadine and Hao!
Het vinden, begrijpen, beoordelen en gebruiken van gezondheidsinformatie is moeilijk voor mensen met beperkte gezondheidsvaardigheden. Deze groep mensen heeft echter juist baat bij goede gezondheidsinformatie. In het openingssymposium van het Amsterdam Center for Health Communication (ACHC) presenteren we verschillende effectieve strategieën voor het communiceren met deze kwetsbare doelgroep. Continue reading
ASCoR PhD candidate Claire Segijn received the award for her paper “Consumers’ Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study” at the annual conference of the American Academy of Advertising (AAA) held March, 2016 in Seattle. The paper was supervised by prof. Edith Smit, dr. Hilde Voorveld, and dr. Lisa Vandeberg. This is the second year in a row that she wins the best student conference paper award of the AAA.
Eva van Reijmersdal received a research fellowship grant from the American Academy of Advertising to do research on the effects of online advertising disclosures on children. Continue reading
Social media are playing an increasingly important role in the marketing strategies of many brands, as consumers now use social media to write reviews about the products they have purchased, create advertisements for brands and participate in the development of brands. Continue reading
Marijn Meijers, Assistant Professor Persuasive Communication, receives the NeSCoR Dissertation Award 2016. Continue reading
Consumers of online health information often do not question the quality of what they find online and tend to evaluate the information based on criteria not recognized by existing web quality guidelines. People with low health literacy, in particular, use less established criteria and rely more heavily on non-established ones compared to those with high health literacy. Continue reading
Dutch adolescents from lower secondary education levels are more likely to engage in alcohol abuse than adolescents from higher education levels. Moreover, they start doing so at an earlier age. For to the Dutch government, health education materials are an important part of their overall prevention approach. However, the materials that are currently available were originally developed for the general population of secondary education students, and therefore less suitable to this particular target group. Continue reading
During herinaugural lecture on Friday, 22 January, Julia van Weert, professor of Health Communication at the University of Amsterdam (UvA), will launch the new Amsterdam Center for Health Communication (ACHC). The centre aims to improve health by conducting scientific research into effective communication and promoting the implementation of research in the field of health and welfare. Continue reading
Hoe kunnen online en offline communicatie ingezet worden voor kwetsbare patiënten? Julia van Weert stelt in haar oratie dat nieuwe technologieën, als aanvulling op de communicatie in de spreekkamer, een meerwaarde kunnen hebben. De mogelijkheden worden volgens haar echter nog bij lange na niet optimaal benut. Continue reading
Providing information to cancer patients is crucial within cancer care, and in the current technology age, this information is increasingly presented through the Internet. Continue reading
After successfully defending her PhD thesis last month, Sanne Schinkel – together with Julia van Weert, Barbara Schouten and Maria van den Muijsenbergh from Pharos – was awarded a grant from KWF for a 2-year postdoc project (halftime). Continue reading
Theo Trostli de Araújo Costa onderzoekt welke factoren van invloed zijn op de verspreiding van merkcontent op sociale netwerksites, en welke effecten deze berichten hebben op de ontvanger. Continue reading
In today’s multicultural society, medical communication increasingly involves intercultural medical communication, with patients and doctors from different ethnic backgrounds. Continue reading
ASCoR PhD candidate Verena Wottrich receives the Unilever Research Prize 2015.
Eline Smit received a Veni grant for research into tailor-made health communication.
ASCoR PhD Candidate Verena Wottrich won the Best Student Paper Award for her paper ‘How Game Customization and Brand Trust Affect Persuasion in Advergames – The Role of Consumer Privacy Concerns’ at this year’s International Conference on Research in Advertising (ICORIA), held in London. The paper was co-authored by prof. dr. ir. Peeter Verlegh and prof. dr. Edith Smit. Continue reading
Five awards have been distributed by the College of Communication and the GraduateSchool of Communication to excellent lecturers of the program group Persuasive Communication during the department meeting on the 25th of June. Continue reading
Annemiek Linn and Lisa Vandeberg collaborate on Reumafonds grant for project on implicit determinants of medication adherence
The Reumafonds has awarded a grant to Bart van den Bemt (Sint Maartenskliniek Nijmegen) who will work on this project with ASCoR collaborators Annemiek Linn, Lisa Vandeberg; Alfonds den Broeder, Els van den Ende (Sint Maartenskliniek Nijmegen); Liset van Dijk, Marcia Vervloet and Sandra Van Dulmen (NIVEL); and Mike Nurmohamed (Reade).
Professor E. Peelen (1960) has been named professor by special appointment of Content Marketing at the University of Amsterdam’s (UvA) Faculty of Social and Behavioural Sciences. The chair was designated on behalf of the Customer Media Chair Foundation (Stichting Leerstoel Customer Media).
Dr J.C.M. van Weert (1962) has been named professor of Health Communication at the University of Amsterdam’s (UvA) Faculty of Social and Behavioural Sciences effective 1 april 2015. Continue reading
Peter Lewiński doet onderzoek naar het weerstaan van reclames door consumenten en kijkt daarbij naar de rol van gezichtsuitdrukkingen. Continue reading
Since 1996, HIV can be treated effectively with combination Antiretroviral Therapie (cART). However, non-adherence to cART remains a problem for a substantial number of patients, leading to poor clinical outcomes and avoidable healthcare costs.
Our Program Group ‘Persuasive Communication’ has been very successful at the annual Conference of the International Communication Association (ICA) in San Juan, Puerto Rico. Margot van der Goot even received two awards. Continue reading