Sanne Schinkel receives grant from KWF Kankerbestrijding

After successfully defending her PhD thesis last month, Sanne Schinkel – together with Julia van Weert, Barbara Schouten and Maria van den Muijsenbergh from Pharos – was awarded a grant from KWF for a 2-year postdoc project (halftime). Continue reading >>

Theo Trostli de Araújo Costa will defend his dissertation on 18 November 2015

Theo Trostli de Araújo Costa onderzoekt welke factoren van invloed zijn op de verspreiding van merkcontent op sociale netwerksites, en welke effecten deze berichten hebben op de ontvanger. Continue reading >>

Sanne Schinkel will defend her thesis on 10 November 2015

In today’s multicultural society, medical communication increasingly involves intercultural medical communication, with patients and doctors from different ethnic backgrounds. Continue reading >>

Verena Wottrich wins Unilever Research Prize 2015

ASCoR PhD candidate Verena Wottrich receives the Unilever Research Prize 2015.
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‘You must drink less’ – and why this message often doesn’t work

Eline Smit received a Veni grant for research into tailor-made health communication.

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Brand Communication

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Brands and Organizations in Social Media

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Verena Wottrich wins Best Student Paper Award at ICORIA 2015 in London

ASCoR PhD Candidate Verena Wottrich won the Best Student Paper Award for her paper ‘How Game Customization and Brand Trust Affect Persuasion in Advergames – The Role of Consumer Privacy Concerns’ at this year’s International Conference on Research in Advertising (ICORIA), held in London. The paper was co-authored by prof. dr. ir. Peeter Verlegh and prof. dr. Edith Smit.  Continue reading >>

Digital Analytics

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Teaching awards for PersCom lecturers

Five awards have been distributed by the College of Communication and the GraduateSchool of Communication to excellent lecturers of the program group Persuasive Communication during the department meeting on the 25th of June. Continue reading >>

Annemiek Linn and Lisa Vandeberg collaborate on Reumafonds grant for project on implicit determinants of medication adherence

The Reumafonds has awarded a grant to Bart van den Bemt (Sint Maartenskliniek Nijmegen) who will work on this project with ASCoR collaborators Annemiek Linn, Lisa Vandeberg; Alfonds den Broeder, Els van den Ende (Sint Maartenskliniek Nijmegen); Liset van Dijk, Marcia Vervloet and Sandra Van Dulmen (NIVEL); and Mike Nurmohamed (Reade).
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Media4Health

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Ed Peelen, professor by special appointment of Content Marketing

Professor E. Peelen (1960) has been named professor by special appointment of Content Marketing at the University of Amsterdam’s (UvA) Faculty of Social and Behavioural Sciences. The chair was designated on behalf of the Customer Media Chair Foundation (Stichting Leerstoel Customer Media).

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Julia van Weert, professor of Health Communication

Dr J.C.M. van Weert (1962) has been named professor of Health Communication at the University of Amsterdam’s (UvA) Faculty of Social and Behavioural Sciences effective 1 april 2015. Continue reading >>

Peter Lewinski will defend his thesis on 24 June 2015

Peter Lewiński doet onderzoek naar het weerstaan van reclames door consumenten en kijkt daarbij naar de rol van gezichtsuitdrukkingen. Continue reading >>

Edwin Oberjé will defend his dissertation on Thursday 18th June 2015

Since 1996, HIV can be treated effectively with combination Antiretroviral Therapie (cART). However, non-adherence to cART remains a problem for a substantial number of patients, leading to poor clinical outcomes and avoidable healthcare costs.
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Successful ICA conference for Persuasive Communication Researchers

Our Program Group ‘Persuasive Communication’ has been very successful at the annual Conference of the International Communication Association (ICA) in San Juan, Puerto Rico. Margot van der Goot even received two awards. Continue reading >>

Media Strategies

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Master’s thesis

The master’s thesis at the Graduate School of Communication is a “Graduation Project” (18 ECTS) that consists of three phases whereby students can chose from various themes. After having chosen one of the themes, master’s thesis can start. The first phase takes place during the 1st semester of the Master’s program, and consists of 3 ‘thesis preparation group’ meetings. Continue reading >>

Research Lines & Thesis Themes

A major challenge for communication professionals and policymakers is to optimally use the potential of communication and media to achieve specific persuasive goals in marketing and health communication, while at the same time empower citizens to make informed decisions. Persuasive Communication research aims at studying factors that explain the development, reach, processing and effects of professional and consumer-generated messages in marketing and health communication. Continue reading >>

Eva van Reijmersdal, new Associate Editor of the International Journal of Advertising.

Eva van Reijmersdal has been appointed as Associate Editor of the International Journal of Advertising.
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Two awards at the 2015 DC Health Communication Conference

During the 2015 DC Health Communication Conference in Fairfax, United States, twoawards were appointed to ASCoR researchers. Nadine Bol and Corine Meppelink won a Top Student Research Presentation award for their paper “How Illustrations Improve Health Information Processing Among Individuals with Limited Health Literacy: An Eye-Tracking Experiment”. Continue reading >>

Claire Segijn wins Best Student Paper Award and a Travel Grant at AAA 2015

ASCoR PhD candidate Claire Segijn received the award for her paper “Multitasking withSecond Screen Media. The Persuasive Effects and Underlying Mechanisms of Multiscreening” at the annual conference of the American Academy of Advertising in Chicago.

Marieke Fransen new editor of the journal ‘Tijdschrift voor Communicatiewetenschap’.

ASCoR researcher dr. Marieke Fransen has been appointed as the new editor of the ‘Tijdschrift voor Communicatiewetenschap’, the leading journal for Dutch and Flemish scholars in Communication Science. Continue reading >>

Aanmelding ACHC symposium Health Literacy 10 Mei 2016

Het vinden, begrijpen, beoordelen en gebruiken van gezondheidsinformatie is moeilijk voor mensen met beperkte gezondheidsvaardigheden. Deze groep mensen heeft echter juist baat bij goede gezondheidsinformatie. In het openingssymposium van het Amsterdam Center for Health Communication (ACHC) presenteren we verschillende effectieve strategieën voor het communiceren met deze kwetsbare doelgroep. Continue reading >>

Aanmelding ACHC symposium Health Literacy 10 Mei 2016

Het vinden, begrijpen, beoordelen en gebruiken van gezondheidsinformatie is moeilijk voor mensen met beperkte gezondheidsvaardigheden. Deze groep mensen heeft echter juist baat bij goede gezondheidsinformatie. In het openingssymposium van het Amsterdam Center for Health Communication (ACHC) presenteren we verschillende effectieve strategieën voor het communiceren met deze kwetsbare doelgroep. Continue reading >>

A paper by Voorveld, Neijens, and Smit is included in the first virtual special issue of the Journal of Advertising

The paper ‘The Relation Between Actual and Perceived Interactivity’ authored by Hilde Voorveld, Peter Neijens, and Edith Smit is included in the first virtual special issue of the Journal of Advertising. The issue contains the ten most important papers in the area of Online Advertising published between 2007 and 2013 in the journal. Continue reading >>

Our program

The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication.
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Marijn Meijers will defend her thesis on 21 November 2014

This dissertation shows that using green communication frames to advertise green products may have a downside. That is, after consumers purchased a green product, they were less likely to be green again. So purchasing a green product paradoxically decreases the likelihood of purchasing another green product. Continue reading >>

Oratie Bas van den Putte, woensdag 29 oktober 2014

Oratie Bas van den Putte, woensdag 29 oktober 2014
Aula Universiteit van Amsterdam, Singel 411, Hoek Spui
Het gebruik van alcohol, tabak en drugs onder adolescenten laat een dalende trend zien, maar is nog steeds veel te hoog. Voorlichting heeft over het algemeen weinig effect op het gedrag van adolescenten. Continue reading >>

Julia van Weert wins International Award

Julia van Weert received the Jozien Bensing Award by the European Association of Communication in Healthcare (EACH) for outstanding research in health communication.  Continue reading >>

Stefan Bernritter wins Best Student Paper Award at ICORIA 2014

ASCoR PhD Candidate Stefan Bernritter won the price for his paper ‘Why Nonprofits are More Liked: The Effect of Brand Symbolism and Warmth on Consumers’ Intention to Like Brand Pages on Facebook’ at this year’s International Conference on Research in Advertising (ICORIA), held in Amsterdam. The paper was co-authored by his supervisors prof. dr. Edith Smit and dr. ir. Peeter VerleghContinue reading >>

Jiska Eelen received the 2014 best paper award of ICORIA

Dr. Jiska Eelen and Roxana Seiler received the 2014 best paper award of ICORIA for her paper “Creative media use increases online sharing of your ad (but it doesn’t do much for your brand).” The paper showed that a creative medum advertisement increases online sharing of the ad and positive word-of-mouth  in comparison with a traditional print advertisement. Continue reading >>

Announcement of Winners of MSI Research Competition on “Social Interactions and Social Media Marketing”

Lotte Willemsen, Guda van Noort and Peeter Verlegh received a research grant from the Marketing Science Institute. Their research project “Predicting Firestorms: Using Protest Frames to Understand Negative Electronic Word of Mouth” was one of the winning submissions in the research proposal competition ‘ Social Interactions and Social Media Marketing. Continue reading >>

Dissertation Sophie Boerman receives attention in newspapers

On April 24th, Sophie Boerman succesfully defended her dissertation entitled “This program contains product placement” Effects of sponsorship disclosure on television viewers’ responses. Her research received attention in several newspapers and websites Continue reading >>

Corine Meppelink wins Top Student Paper Award

The award winning paper is titled “Less Reading, More Movement? What Makes Health Animations Effective in Different Health Literacy Groups?” and is supervised by prof. Edith Smit and dr. Julia van Weert. Continue reading >>

Dissertation Sophie Boerman

Sponsorship disclosure in television programmes – such as displaying the words ‘this programme contains product placement’ – is by no means always effective. But if it is noticed by viewers, the side effects include both increased brand recall and a less favourable brand attitude. Continue reading >>

PhD student Corine Meppelink interviewed by Compriz

Convincing health communication? Keep it simple
ASCoR PhD student Corine Meppelink was interviewed by Compriz, the trade association for communications professionals in health care. She talks about her reasons for choosing a career in research and why specifically Communication Science. Continue reading >>

Research project Julia van Weert financially supported by KWF Kankerbestrijding

The OncoCommunicAging (OCA) research line, lead by ASCoR researcher Julia van Weert, received a 286,000 euro grant from KWF Kankerbestrijding (the Dutch Cancer Society) on a project called “How to effectively tailor website information to older cancer patients’ mode preferences: A Randomized Controlled Trial”. Continue reading >>

Eva van Reijmersdal wins NEFCA Young Scholar Award

During the ’24 hours of Communication Science 2014′ in Wageningen (3-4 February), Eva van Reijmersdal was awarded the NeFCA Young Scholar Award. This award is bi-annually handed out to a young scholar (PhD defence no longer than seven years ago). Continue reading >>