Nadine Bol received the 2013 award for best article that was published in TijdschriftvoorCommunicatiewetenschap (TCW). The award was given to Nadine during the Etmaal 2014 (3-4 February 2014, Wageningen). The article described the effects of information presented in a conversational style (vs. formal style) and the perceived similarity in recipient’s and narrator’s ageon website satisfaction and recall of online cancer-related information. Personalization was found to be an effective communication tool to predict recall of information. In addition, the study showed that especially older adults were more satisfied with the website when information was presented by an older narrator as compared to a younger narrator. This preference for a specific narrator was not found for younger adults. The full article can be downloaded here.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health