Nadine Bol wins best TCW article 2013 award

Nadine Bol received the 2013 award for best article that was published in TijdschriftvoorCommunicatiewetenschap (TCW). The award was given to Nadine during the Etmaal 2014 (3-4 February 2014, Wageningen). The article described the effects of information presented in a conversational style (vs. formal style) and the perceived similarity in recipient’s and narrator’s ageon website satisfaction and recall of online cancer-related information. Personalization was found to be an effective communication tool to predict recall of information. In addition, the study showed that especially older adults were more satisfied with the website when information was presented by an older narrator as compared to a younger narrator. This preference for a specific narrator was not found for younger adults. The full article can be downloaded here.