Margot van der Goot won the Strategic Communication Challenge 2019–organized by the “Centrum Strategische Communicatie” of Logeion (the Dutch association of communication professionals). This means that Margot receives €25,000 to conduct a qualitative study that aims to provide in-depth insights in how consumers experience chatbot communication in a customer service setting. More information can be found here.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
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