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Partners


Center of research on Children, Adolescents and the Media (CCaM)
Center for Politics and Communication (CPC)
Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC)
European Advertising Academy (EAA)
Trimbos institute
Stichting Leerstoel Customer Media (SLCM)
Netherlands Institute for Health Services Research (NIVEL)
De Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO)
Zorg onderzoek nederland Medische wetenschappen (ZonMw)
Dutch Cancer Society (KWF)
Stichting Volksgezondheid en Roken (STIVORO)
Algemene Nederlandse Bond voor Ouderen (ANBO)
VU medisch centrum (VUmc)
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  • Our program

    The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>

  • Tag cloud

    Marketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health