Margot van der Goot was awarded a grant by the RPA Human(e) AI, an UvA-wide initiative that is aimed at fostering the investigation of the societal consequences of Artificial Intelligence, and that is committed to building a network of researchers across all faculties of the UvA that together work towards more humane AI. Margot will explore the adaptation of conversational systems to different age groups in a project with Raquel Fernández and Sandro Pezzelle (Faculty of Science). More information about the project can be found here
Our program
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
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Marketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health