Ewa Maslowska and Stefan Bernritter received Best Paper Award

Ewa Maslowska and Stefan Bernritter received International Journal of Advertising Best Paper Award for 2017 for their paper entitled “Too good to be true: the role of online reviews’ features in probability to buy.”

02CC899F-1014-4615-A209-7B6B9CB40A24Using data from three different e-commerce websites, the paper investigates the effect of review valence and volume on actual sales and shows that, contrary to popular belief, more positive ratings do not simply result in higher sales, but the effect can be nonlinear.

The winning article can be read here: Ewa Maslowska, Edward C. Malthouse & Stefan F. Bernritter (2017) Too good to be true: the role of online reviews’ features in probability to buy, International Journal of Advertising, 36:1, 142-163, DOI: 10.1080/02650487.2016.1195622.