Eva van Reijmersdal, Sophie Boerman and their co-authors received the award for ‘Best Article Published in Journal of Advertising in 2020’ (runner up) for their article: Eisend, Martin, Eva A. van Reijmersdal, Sophie C. Boerman, and Farid Tarrahi (2020), “A Meta-Analysis of the Effects of Disclosing Sponsored Content,” Journal of Advertising, 49(3), 344-366). Journal of Advertising (ISI ranking 6.30) is the currently the number one journal in the category Communication.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health