Eva van Reijmersdal received a research fellowship grant from the American Academy of Advertising to do research on the effects of online advertising disclosures on children. In this study, Van Reijmersdal will use eye tracking to investigate which types of disclosures or advertising labels attract children’s attention and how these disclosures affect children’s susceptibility to embedded forms of online advertising. The project will be carried out in collaboration with Esther Rozendaal (Radboud University), Verolien Cauberghe and Liselot Hudders (both from Ghent University, Belgium).
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health