Eva van Reijmersdal receives grant American Academy of Advertising

Eva van Reijmersdal received a research fellowship grant from the American Academy of Advertising to do research on the effects of online advertising disclosures on children. In this study, Van Reijmersdal will use eye tracking to investigate which types of disclosures or advertising labels attract children’s attention and how these disclosures affect children’s susceptibility to embedded forms of online advertising. The project will be carried out in collaboration with Esther Rozendaal (Radboud University), Verolien Cauberghe and Liselot Hudders (both from Ghent University, Belgium).