Eva van Reijmersdal (ASCoR, Persuasive Communication), Sanne Opree (Erasmus University Rotterdam) and Moniek Buijzen (Radboud University) won the 2017 Emerald Literati Network Awards for Excellence of the European Journal of Marketing for their article ‘The impact of advertising on children’s psychological wellbeing and life satisfaction’. The Editorial Board of the European Journal of Marketing selected this article as one of the most impressive pieces of work they have seen throughout the past year.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
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