The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
Eline and Julia received grant from Dutch Cancer Society
On Christmas Eve, Eline and Julia received some good news: together with a colleague from Maastricht University, they were awarded a grant from the Dutch Cancer Society for a three-year PhD-project on the effectiveness of message frame tailoring in online smoking cessation communication. This project will start in the fall of 2016 and will aim at developing and testing an online smoking cessation program including both content tailoring and message frame tailoring. In contrast to the large majority of tailored interventions developed so far, this new program will not only tailor the content of the advice (what information should be provided), but also the presentation or framing of that advice (how should the information be communicated). In this way, information can be presented in an even more personalised way, which is expected to yield more positive effects on health behaviour.