Edith Smit in Goudzoekers

The Dutch VPRO program Goudzoekers made an episode that was shown on May 16th on why there are still enormously annoying advertisements on the television. The producers plan to make both an annoying commercial and a fun commercial and test what its effects are. What is the better alternative? Edith Smit, Program director of Persuasive Communication, gives advice on the influencing of consumers.
Go to the episode