This summer, Dr. Eline Smit received the prestigious Early Career Award from the European Health Psychology Society (EHPS). The EHPS Early Career Award aims to recognize outstanding research excellence, contributions made to the EHPS and/or contributions to professional practice made by EHPS members within 5 years of their PhD. The award was handed to Eline during the opening ceremony of the annual EHPS conference in Padua, Italy.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health