The UvA’s Communication and Media Studies programmes have risen to 2nd place amongst universities worldwide in Communication & Media Studies, according to the 2016-17 QS World University Rankings by Subject published on Wednesday, 8 March 2017. With this, we are only one spot away from being recognised as the world’s best. Last year, the UvA placed 6th for this subject. With a total of 19 subjects listed in the top 50, the UvA is the highest ranked university in the Netherlands for the second consecutive time.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health