The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
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Communication Science at the University of Amsterdam concentrates on the production, uses, and consequences of information and communication in informing, persuading, and entertaining citizens. With 1,600 undergraduate and graduate students, Communication Science is among the biggest departments at the University of Amsterdam. The College of Communication and the Graduate School of Communication offer a Bachelor and Master program, a European joint degree program in Journalism and a Research Master, the only of its kind in the Netherlands.
The master’s thesis at the Graduate School of Communication is a “Graduation Project” (18 ECTS) that consists of three phases whereby students can chose from various themes. After having chosen one of the themes, master’s thesis can start. The first phase takes place during the 1st semester of the Master’s program, and consists of 3 ‘thesis preparation group’ meetings. Continue reading
A major challenge for communication professionals and policymakers is to optimally use the potential of communication and media to achieve specific persuasive goals in marketing and health communication, while at the same time empower citizens to make informed decisions. Persuasive Communication research aims at studying factors that explain the development, reach, processing and effects of professional and consumer-generated messages in marketing and health communication. Continue reading