The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
Minder dan een kwart van de informatie die in de spreekkamer gegeven wordt, wordt onthouden door oudere patiënten! Toch is deze spreekkamer de belangrijkste en vaak enige informatiebron voor deze doelgroep. Continue reading
Prof. dr. Peter Neijens has been awarded the first NeFCA Career Award for a lifetime of scholarly achievement in communication science. He received the award during the Etmaal conference 2013. The award recognizes scholars who have shown substantive and quantifiable contributions, scientific as well as societal, to the field of communication studies. Continue reading
Fred Bronner, Guda van Noort en Lotte Willemsen wonnen de MOA Wetenschapsprijs van 2012 met hun artikel ‘Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties’. Continue reading
Sophie Boerman, Eva van Reijmersdal and Peter Neijens won Top Paper Award in the Information Systems division at this year’s ICA conference in Phoenix, Arizona, with their paper ” Beware: This is Sponsored! How Disclosures of Sponsored Content Affect Persuasion Knowledge and Brand Responses”.
This year Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC) turns 15 and this must of course be celebrated! The 13th of September 2011 will therefore be a special day and 15 scientists will share their knowledge during presentations that will each last 15 minutes. Continue reading
On the 9th of June 2011, Mario Keer won the 2011 Baschwitz Young Researcher award for the article: Keer, M., Van den Putte, B., & Neijens, P. (2010). The role of affect and cognition in health decision making. British Journal of Social Psychology, 49, 143-153.
Communication scientist Patti Valkenburg and theoretical physicist Erik Verlinde received the NWO-Spinozaprize 2011, which is the highest Dutch award in science. This was announced by the Dutch Organisation for Scientific Research (NWO) on Monday 6th of June 2011. Continue reading
The Dutch VPRO program Goudzoekers made an episode that was shown on May 16th on why there are still enormously annoying advertisements on the television. The producers plan to make both an annoying commercial and a fun commercial and test what its effects are. Continue reading