The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
On April 24th, Sophie Boerman succesfully defended her dissertation entitled “This program contains product placement” Effects of sponsorship disclosure on television viewers’ responses. Her research received attention in several newspapers and websites Continue reading
The award winning paper is titled “Less Reading, More Movement? What Makes Health Animations Effective in Different Health Literacy Groups?” and is supervised by prof. Edith Smit and dr. Julia van Weert. Continue reading
Sponsorship disclosure in television programmes – such as displaying the words ‘this programme contains product placement’ – is by no means always effective. But if it is noticed by viewers, the side effects include both increased brand recall and a less favourable brand attitude. Continue reading
The OncoCommunicAging (OCA) research line, lead by ASCoR researcher Julia van Weert, received a 286,000 euro grant from KWF Kankerbestrijding (the Dutch Cancer Society) on a project called “How to effectively tailor website information to older cancer patients’ mode preferences: A Randomized Controlled Trial”. Continue reading
During the ’24 hours of Communication Science 2014′ in Wageningen (3-4 February), Eva van Reijmersdal was awarded the NeFCA Young Scholar Award. This award is bi-annually handed out to a young scholar (PhD defence no longer than seven years ago). Continue reading
Nadine Bol received the 2013 award for best article that was published in TijdschriftvoorCommunicatiewetenschap (TCW). The award was given to Nadine during the Etmaal 2014 (3-4 February 2014, Wageningen). Continue reading
Peter Lewinsky is awarded as one of the three winners of the Neurotalent of the Year 2013 competition. The Neuromarketing Science & Business Association (NMSBA) and NEUROHM have recognized his gift and hard work. They are delighted to see scientific verification of the upcoming and promising field of facial recognition. Continue reading
Het Genootschap voor Reclame reikte gisteren tijdens een diner met een vijftigtal prominenten uit het reclamevak in Yab Yum de jaarlijkse ‘Hanen’ uit. De ‘Hanen’ vormen sinds de jaren zeventig van de vorige eeuw de belangrijkste prijzen voor personen die zich verdienstelijk hebben gemaakt in het brede communicatievak. Continue reading
Marijn de Bruin is hoogleraar Health Psychology geworden aan het “Institute of Applied Sciences” van de Universiteit van Aberdeen. Hij geeft op 12 maart 2014 zijn inaugurele rede te Aberdeen, getiteld “Behaviour change as a pathway to a healthier life: A complex tale”. Deze rede kan bijgewoond worden door wetenschappers en door het algemene publiek. Continue reading
Op 16 januari 2014 is Hanneke Hendriks gepromoveerd aan de Universiteit van Amsterdam. De titel van haar proefschrift is: Let’s talk about alcohol: The role of interpersonal communication and health campaigns. Voor meer informatie klik hier
Annemarie Wennekers heeft zojuist de dissertatieprijs van de Associatie Sociaal Psychologische Onderzoekers (ASPO) gewonnen voor haar proefschrift “Embodiment of Prejudice: The Role of the Environment and Bodily States”. Zij verdedigde het proefschrift op 23 april 2013 aan de Radboud Universiteit Nijmegen. Continue reading
Onlangs werd bekend dat het artikel ‘Effects of prominence, involvement, and persuasion knowledge on Children’s cognitive and affective responses to advergames’ van Eva van Reijmersdal, Esther Rozendaal en Moniek Buijzen gepubliceerd in Journal of Interactive Marketing (2012), 26 (1), 33- 42 het meest geciteerde artikel van 2012 en 2013 is, in Journal of Interactive Marketing. Gefeliciteerd!
Op maandag 9 september 2013 organiseert SWOCC het SWOCC Symposium in De Rode Hoed in Amsterdam (Keizersgracht 102). Aan universiteiten in heel Nederland doen wetenschappers onderzoek naar diverse vragen op het gebied van merken en communicatie. Continue reading
In July 2013, the website of Forbes Magazine published an article on a recent study by Eva van Reijmersdal and Sophie Boerman (see link). In the article, Eric Goldman (Professor of Law, Santa Clara University) describes van Reijmersdal et al.’s study and calls for more research on the effects of disclosing brand placement before regulators mandate these regulations as law. Continue reading
In his capacity as Head of Finance of the European Federation of Psychology Students’ Associations, Peter Lewinski has been awarded two grants, one from the European Commission and the other from the Council of Europe. Continue reading
ASCoR PhD candidate Sophie Boerman won the Best Student Paper Award at International Conference In Research In Advertising (ICORIA) that took place in June 2013 in Zagreb. Continue reading
Eva van Reijmersdal received the Best Reviewer Award 2013 of the International Journal of Advertising. This award is based on doing a large number of high quality reviews over a sustained period of time. Continue reading
12 June 2013: Symposium: One size fits all? Tailored and online interventions in Health Communication
NeFCA is proud to announce the symposium entitled “Tailored and online interventions in Health Communication”organized by NeFCA’s Health Communication division in collaboration with ASCoR.
ASCoR Research Priority Area Symposium: Automatic processes in mediated message processing: 23 May 2013
For more information go to the website of the Amsterdam School of Communication Research
Three excellent (inter)national researchers from the field of communication science will share their perspective on how automatic processes affect the way in which mediated messages are processed and how this affects people’s cognitions, evaluations, and behavior. Continue reading
Minder dan een kwart van de informatie die in de spreekkamer gegeven wordt, wordt onthouden door oudere patiënten! Toch is deze spreekkamer de belangrijkste en vaak enige informatiebron voor deze doelgroep. Continue reading
Prof. dr. Peter Neijens has been awarded the first NeFCA Career Award for a lifetime of scholarly achievement in communication science. He received the award during the Etmaal conference 2013. The award recognizes scholars who have shown substantive and quantifiable contributions, scientific as well as societal, to the field of communication studies. Continue reading
Fred Bronner, Guda van Noort en Lotte Willemsen wonnen de MOA Wetenschapsprijs van 2012 met hun artikel ‘Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties’. Continue reading
Sophie Boerman, Eva van Reijmersdal and Peter Neijens won Top Paper Award in the Information Systems division at this year’s ICA conference in Phoenix, Arizona, with their paper ” Beware: This is Sponsored! How Disclosures of Sponsored Content Affect Persuasion Knowledge and Brand Responses”.
This year Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC) turns 15 and this must of course be celebrated! The 13th of September 2011 will therefore be a special day and 15 scientists will share their knowledge during presentations that will each last 15 minutes. Continue reading
On the 9th of June 2011, Mario Keer won the 2011 Baschwitz Young Researcher award for the article: Keer, M., Van den Putte, B., & Neijens, P. (2010). The role of affect and cognition in health decision making. British Journal of Social Psychology, 49, 143-153.
Communication scientist Patti Valkenburg and theoretical physicist Erik Verlinde received the NWO-Spinozaprize 2011, which is the highest Dutch award in science. This was announced by the Dutch Organisation for Scientific Research (NWO) on Monday 6th of June 2011. Continue reading
The Dutch VPRO program Goudzoekers made an episode that was shown on May 16th on why there are still enormously annoying advertisements on the television. The producers plan to make both an annoying commercial and a fun commercial and test what its effects are. Continue reading