Fifteen years of SWOCC!

This year Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC) turns 15 and this must of course be celebrated! The 13th of September 2011 will therefore be a special day and 15 scientists will share their knowledge during presentations that will each last 15 minutes. Continue reading >>

Mario Keer won the 2011 Baschwitz Young Researcher award

On the 9th of June 2011, Mario Keer won the 2011 Baschwitz Young Researcher award for the article: Keer, M., Van den Putte, B., & Neijens, P. (2010). The role of affect and cognition in health decision making. British Journal of Social Psychology, 49, 143-153.

Prestigious Spinozaprize 2011 for Communication scientist Patti Valkenburg

Communication scientist Patti Valkenburg and theoretical physicist Erik Verlinde received the NWO-Spinozaprize 2011, which is the highest Dutch award in science. This was announced by the Dutch Organisation for Scientific Research (NWO) on Monday 6th of June 2011. Continue reading >>

Edith Smit in Goudzoekers

The Dutch VPRO program Goudzoekers made an episode that was shown on May 16th on why there are still enormously annoying advertisements on the television. The producers plan to make both an annoying commercial and a fun commercial and test what its effects are. Continue reading >>