Our program
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
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Marketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging eWOM
Contact
Address: Kloveniersburgwal 48, 1012CX, Amsterdam, the Netherlands
For information about the website, please contact perscom.redactie@gmail.com
For information about the program, please contact Julia C. M. van Weert Continue reading
Our program
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication.
Continue reading
Master Track
The track Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in marketing communication, health education, and public information campaigns. Central in this track are the understanding of the dynamics that shape uses and effects of mediated persuasive communication and the application of this knowledge in the design of communication campaigns and interventions. Continue reading