Theme 1.1 One size fits all? Personalized online health communication

Personalized or “tailored” ICT innovations offer large opportunities for the management of health, well-being or diseases. Particularly, the role for mobile health (“m-Health”) is increasing. However, little is known about how people use ICT innovations for health, and what the effects are of using these technologies. Also, students may study the underlying processes of the effects – what makes a personalized message effective (e.g., in terms of message, source, recipient, and modality) and what outcome measures (e.g., message processing, satisfaction, health- or diseases-related beliefs, or behavior) should be studied? Additionally, the role of recipient factors (e.g., level of involvement of the audience) can be examined.

Further readings:

  • Nguyen, M.H., Van Weert, J.C.M., Bol, N., Loos, E.F., & Smets, E.M.A. (2017). The effect of mode tailoring on younger and older adults’ recall of health information. Human Communication Research, 43(1), 102-126.
  • Smit, E.S., Linn, A.J., & Van Weert, J.C.M. (2015). Taking online computer-tailoring forward. The potential of tailoring the message frame and delivery mode of online health behaviour change interventions. The European Health Psychologist, 17, 25-31.
  • Middelweerd, A., Mollee, J. S., Van der Wal, C. N., Brug, J., & Te Velde, S. J. (2014). Apps to promote physical activity among adults: A review and content analysis. International Journal of Behavioral Nutrition and Physical Activity, 11, 97.