Personalized or “tailored” ICT innovations offer large opportunities for the management of health, well-being or diseases. Particularly, the role for mobile health (“m-Health”) is increasing. However, little is known about how people use ICT innovations for health, and what the effects are of using these technologies. Also, students may study the underlying processes of the effects – what makes a personalized message effective (e.g., in terms of message, source, recipient, and modality) and what outcome measures (e.g., message processing, satisfaction, health- or diseases-related beliefs, or behavior) should be studied? Additionally, the role of recipient factors (e.g., level of involvement of the audience) can be examined.
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- Smit, E.S., Linn, A.J., & Van Weert, J.C.M. (2015). Taking online computer-tailoring forward. The potential of tailoring the message frame and delivery mode of online health behaviour change interventions. The European Health Psychologist, 17, 25-31.
- Middelweerd, A., Mollee, J. S., Van der Wal, C. N., Brug, J., & Te Velde, S. J. (2014). Apps to promote physical activity among adults: A review and content analysis. International Journal of Behavioral Nutrition and Physical Activity, 11, 97.