The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
How do people make choices in the supermarket? And how can you help them to select healthier products? To investigate this process, UMC Utrecht and the University of Amsterdam (UvA) developed the virtual supermarket: a fully immersive environment for participants. On 4 October, this innovative research tool will be presented at the Innovation Expo in Rotterdam. Continue reading
Anne Roos Smink, PhD candidate of Persuasive Communication at ASCoR, has received a grant of € 3.000 as part of the UvA386 grant or ‘Lustrumbeurs’. Continue reading
Ewa Maslowska and Stefan Bernritter received International Journal of Advertising Best Paper Award for 2017 for their paper entitled “Too good to be true: the role of online reviews’ features in probability to buy.” Continue reading
Fred Bronner and Robert de Hoog (University of Twente) received the 2017 Charles R. Goeldner Article of Excellence Award for the best empirical research article published in the Journal of Travel Research (impact factor 5.169). Continue reading
On June 13, Verena Wottrich successfully defended her dissertation “Privacy Exposed: Consumer Responses to Data Collection and Usage Practices of Mobile Apps”. Continue reading
ASCoR researchers awarded on June 21th, 2018 Continue reading
The Persuasive Communication group won several awards at ICA 2018 in Prague.
At the conference in Prague, Peter Neijens was awarded as Fellow of the International Communication Association. Fellow status is a recognition of distinguished scholarly contributions to the broad field of communication.
At the upcoming 68th Annual Conference of the International Communication Association (ICA), to be held from 24 to 28 May 2018 in Prague, several PersCom researchers will present their latest work. We are proud to have 26 presentations at this year’s conference. Below you can find an overview of all presentations.
Amsterdam Center for Health Communication (ACHC) Symposium vrijdag 1 juni: Digitale (big) data en gezondheidscommunicatie: hoe onderzoek en praktijk verandert.
Het hedendaagse leven vindt steeds meer plaats online, zo ook de zorg voor onze gezondheid. Denk aan het zoeken naar online gezondheidsinformatie en het gebruik van slimme accessoires, of zelfs sensoren in onze kleding die onze lichamelijke activiteiten monitoren. Al deze handelingen laten digitale sporen na, met als resultaat een exponentiële groei aan data. Deze veranderingen roepen, voor zowel de wetenschap als voor de praktijk, vele vragen op zoals: ”Wat kunnen we met deze grote hoeveelheden data?” en “Passen we ons onderzoek en bedrijfsvoering aan op basis van deze data, of gebruiken we de data als een middel ter ondersteuning van onze activiteiten?” Tijdens het vijfde, halfjaarlijkse symposium van het Amsterdam Center for Health Communication (ACHC) zullen deze vragen, en meer, aan bod komen. Continue reading
The Kentucky Conference on Health Communication (KCHC) in Lexington was a great success for our Persuasive Communication group.
Melanie de Looper, together with Julia van Weert, Ellen Smets (AMC-UvA), Olga Damman and Daniëlle Timmermans (both VUmc) won two awards, i.e. the Top Conference Paper Award” ánd the ‘Top Conference Paper Award Harrington Honors’.
The University of Amsterdam (UvA) is ranked best in the world in the field of Communication Science and Media Studies in the 2018 QS World University Rankings by Subject. In the latest QS Rankings, which were published on Wednesday, 28 February, Communication & Media Studies jump from 2nd to 1st place.
Professor Julia van Weert will be awarded the Lewis Donohew Outstanding Health Communication Scholar Award during the 2018 Kentucky Conference on Health Communication (KCHC).The award was established in Dr. Donohew’s name in 1998 to recognize outstanding research contributions to the health communication field made during the biennium preceding each conference. The list of award recipients includes some of the most highly funded and recognized communication scholars in the world. Van Weert is the first non-American to obtain it. Continue reading
At last week’s Etmaal van de Communicatiewetenschap in Ghent, Stefan Bernritter received the NeFCA Dissertation Award for his dissertation “Examining Consumers’ Online Brand Endorsements on Social Media.” The award aims to acknowledge excellent dissertations in the field of Communication Sciences and wants to recognize the quality of doctoral research in the Netherlands and Flanders.
Eva van Reijmersdal received an Aspasia premium from the National Dutch Science Foundation NWO of 200.000 euro for a five-year research project. Van Reijmersdal is an Associate Professor in the persuasive communication group. Continue reading
This summer, Dr. Eline Smit received the prestigious Early Career Award from the European Health Psychology Society (EHPS). Continue reading
Minh Hao Nguyen, one of our PhD candidates, received a travel grant of € 3.000 as part of the UvA385 ‘Lustrumbeurs’. Continue reading
In June 2017, Claire Segijn has received the ASCoR Baschwitz Young Researcher Award for the best article published in a peer-reviewed journal in 2016. She received the award for the article entitled “The Underlying Mechanisms of Multiscreening Effects”, which is co-authored by Hilde Voorveld and Edith Smit. Continue reading
Eva van Reijmersdal (ASCoR, Persuasive Communication), Sanne Opree (Erasmus University Rotterdam) and Moniek Buijzen (Radboud University) won the 2017 Emerald Literati Network Awards for Excellence of the European Journal of Marketing for their article ‘The impact of advertising on children’s psychological wellbeing and life satisfaction’. Continue reading
Today, people have access to a variety of screens, such as a television, laptop, smartphone, and tablet. Screen saturation and the convergence of these technologies have led to an increase in combining different screens simultaneously, known as multiscreening. In her research on everyday multiscreening, Claire Segijn examines how information processing and advertising effectiveness are influenced by the simultaneous usage of multiple screens. Continue reading
At the ICA conference 2017 in San Diego Corine Meppelink won the Abby Prestin Dissertation of the Year Award from the Health Communication divisions of ICA and NCA for her dissertation entitled “Designing Digital Health Information in a Health Literacy Context”. From the same divisions, Remco Sanders received the Amanda L. Kundrat Thesis of the Year Award for his master thesis “Consulting the Internet before a Consultation”. In addition, four top paper awards were obtained by members of the Persuasive Communication group. Continue reading
Friday May 26
- Social Media, Marketing, and Consumer Studies
Division: Communication and Technology
Fri, May 26, 9:30 to 10:45, Hilton San Diego Bayfront, 2, Indigo Ballroom A
Differences in Characteristics and Perception of Sponsored vs. Organic Reviews
Su Jung Kim, & Ewa Maslowska
- Top Papers in Communication Law and Policy 2017
Division: Communication Law & Policy
Fri, May 26, 9:30 to 10:45, Hilton San Diego Bayfront, 3, Aqua 310AB
Tracking Walls, Take-It-Or-Leave-It Choices, and EU Data Privacy Law
Frederik Zuiderveen Borgesius, Sophie C. Boerman, & Natali Helberger
The UvA’s Communication and Media Studies programmes have risen to 2nd place amongst universities worldwide in Communication & Media Studies, according to the 2016-17 QS World University Rankings by Subject published on Wednesday, 8 March 2017. With this, we are only one spot away from being recognised as the world’s best. Last year, the UvA placed 6th for this subject. With a total of 19 subjects listed in the top 50, the UvA is the highest ranked university in the Netherlands for the second consecutive time.
Anne Roos Smink won the ‘Doctoral Dissertation Grant 2017’ from the American Academy of Advertising. Continue reading
De concurrentie in de voedingsindustrie is groot. Het succes van een merk is daarmee sterk afhankelijk geworden van branding. Verpakkingen spelen daarbij een grote rol. Continue reading
Decision aids increase older adults’ risk perception, improve their knowledge, decrease decisional conflict, and improve older patients’ participation in decision making. This is concluded by a systematic literature review and meta-analysis of randomized controlled trials (RCTs) evaluating the efficacy of decision aids as compared to usual care or alternative intervention(s) for older adults facing treatment, screening or care decisions. Continue reading
The paper ‘How Modality and Explicitness of Disclosures of Sponsored Branded Online Video Content Affect Consumers’ Online Brand Engagement’ that is co-authored by Stefan Bernritter, Somaiya Tabibi, and Sophie Boerman received the Best Paper Award at this year’s International Conference on Research in Advertising (ICORIA). Continue reading
Together with former ASCoR members Sanne Opree and Moniek Buijzen, Eva van Reijmersdal received a top paper award at the annual conference in Fukuoka, Japan. Continue reading
ASCoR PhD Candidate Verena Wottrich won the Top Student Award of the Communication and Technology (CAT) division for her paper ‘The Role of Customization, Brand Trust, and Privacy Concerns in Advergaming’ at this year’s annual meeting of the International Communication Association (ICA), held in Fukuoka, Japan. The paper was co-authored by prof. dr. ir. Peeter Verlegh and prof. dr. Edith Smit.
The Annie Lang Dissertation Award recognizes the most outstanding dissertation in a topic relevant to the Information Systems Division in the preceding year. Congratulations, Nadine!
Op dinsdag 10 mei vond het openingssymposium van het ACHC plaats. Veel belangstellenden vanuit de praktijk en wetenschap kwamen naar de UvA v oor een middag in het teken van effectieve communicatie voor mensen met lage gezondheidsvaardigheden.
For the past 4 years, Alexandra Dima and Marijn de Bruin from ASCoR have partnered with 6 European organizations in the ASTRO-LAB project, a European Commission-funded longitudinal cohort study investigating the long-term impact of asthma treatment and self-management on health outcomes in France and the United Kingdom. On the 14th of April, the ASTRO-LAB final symposium took place in Lyon, France. Continue reading
Digital health information is widely available, especially on the Internet, but not everyone fully benefits from this information source due to limited health literacy. This is unfortunate, as people with limited health literacy are a vulnerable group that needs health information the most. Continue reading
Nadine Bol and Hao Nguyen both won the Philip C. Palm Green Top Student Paper Award at the Kentucky Conference on Health Communication 2016. They received the exact same reviewer score, and the scientific advisory board could not make a final decision between the two papers. The committee therefore decided to award them both with the award. Congratulations to both Nadine and Hao!
Het vinden, begrijpen, beoordelen en gebruiken van gezondheidsinformatie is moeilijk voor mensen met beperkte gezondheidsvaardigheden. Deze groep mensen heeft echter juist baat bij goede gezondheidsinformatie. In het openingssymposium van het Amsterdam Center for Health Communication (ACHC) presenteren we verschillende effectieve strategieën voor het communiceren met deze kwetsbare doelgroep. Continue reading
ASCoR PhD candidate Claire Segijn received the award for her paper “Consumers’ Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study” at the annual conference of the American Academy of Advertising (AAA) held March, 2016 in Seattle. The paper was supervised by prof. Edith Smit, dr. Hilde Voorveld, and dr. Lisa Vandeberg. This is the second year in a row that she wins the best student conference paper award of the AAA.
Eva van Reijmersdal received a research fellowship grant from the American Academy of Advertising to do research on the effects of online advertising disclosures on children. Continue reading
Social media are playing an increasingly important role in the marketing strategies of many brands, as consumers now use social media to write reviews about the products they have purchased, create advertisements for brands and participate in the development of brands. Continue reading
Marijn Meijers, Assistant Professor Persuasive Communication, receives the NeSCoR Dissertation Award 2016. Continue reading