Welcome to the website of Persuasive Communication. On this website more information can be found on what the program and Master Track of Persuasive Communication entail, who are involved, which courses are being taught, and which themes are of importance within Perscom. In addition, publications and abstracts of the Perscom members can be found on this website.

NeFCA is proud to announce the symposium entitled “Tailored and online interventions in Health Communication”organized by NeFCA’s Health Communication division in collaboration with ASCoR.
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For more information go to the website of the Amsterdam School of Communication Research
Three excellent (inter)national researchers from the field of communication science will share their perspective on how automatic processes affect the way in which mediated messages are processed and how this affects people’s cognitions, evaluations, and behavior. Continue reading >>

Minder dan een kwart van de informatie die in de spreekkamer gegeven wordt, wordt onthouden door oudere patiënten! Toch is deze spreekkamer de belangrijkste en vaak enige informatiebron voor deze doelgroep. Continue reading >>

The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication.
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Address: Kloveniersburgwal 48, 1012CX, Amsterdam, the Netherlands
For information about the website, please contact perscom.redactie@gmail.com
For information about the program, please contact Julia C. M. van Weert Continue reading >>