Address: Kloveniersburgwal 48, 1012CX, Amsterdam, the Netherlands
For information about the website, please contact perscom.redactie@gmail.com
For information about the program, please contact Julia C. M. van Weert Continue reading >>

Op maandag 9 september 2013 organiseert SWOCC het SWOCC Symposium in De Rode Hoed in Amsterdam (Keizersgracht 102). Aan universiteiten in heel Nederland doen wetenschappers onderzoek naar diverse vragen op het gebied van merken en communicatie. Continue reading >>

In his capacity as Head of Finance of the European Federation of Psychology Students’ Associations, Peter Lewinski has been awarded two grants, one from the European Commission and the other from the Council of Europe. Continue reading >>

ASCoR PhD candidate Sophie Boerman won the Best Student Paper Award at International Conference In Research In Advertising (ICORIA) that took place in June 2013 in Zagreb. Continue reading >>

Eva van Reijmersdal received the Best Reviewer Award 2013 of the International Journal of Advertising. This award is based on doing a large number of high quality reviews over a sustained period of time. Continue reading >>

The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication.
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Welcome to the website of Persuasive Communication. On this website more information can be found on what the program and Master Track of Persuasive Communication entail, who are involved, which courses are being taught, and which themes are of importance within Perscom. In addition, publications and abstracts of the Perscom members can be found on this website.