Welcome to the website of Persuasive Communication. On this website more information can be found on what the program and Master Track of Persuasive Communication entail, who are involved, which courses are being taught, and which themes are of importance within Perscom. In addition, publications and abstracts of the Perscom members can be found on this website.


Address: Nieuwe Achtergracht 166, 1018 WV, Amsterdam, the Netherlands
For information about the website, please contact perscom.redactie@gmail.com
For information about the program, please contact Julia C. M. van Weert Continue reading >>

Dissertation Stefan Bernritter: Consumer brand endorsements via social media

Social media are playing an increasingly important role in the marketing strategies of many brands, as consumers now use social media to write reviews about the products they have purchased, create advertisements for brands and participate in the development of brands. Continue reading >>

Marijn Meijers wins NeSCoR Dissertation Award 2016

Marijn Meijers, Assistant Professor Persuasive Communication, receives the NeSCoR Dissertation Award 2016. Continue reading >>

The role of health literacy in the evaluation of online health information

Consumers of online health information often do not question the quality of what they find online and tend to evaluate the information based on criteria not recognized by existing web quality guidelines. People with low health literacy, in particular, use less established criteria and rely more heavily on non-established ones compared to those with high health literacy.  Continue reading >>

Dissertation Simon Zebregs: Informing low educated adolescents about alcohol consumption

Dutch adolescents from lower secondary education levels are more likely to engage in alcohol abuse than adolescents from higher education levels. Moreover, they start doing so at an earlier age. For to the Dutch government,  health education materials are an important part of their overall prevention approach. However, the materials that are currently available were originally developed for the general population of secondary education students, and therefore less suitable to this particular target group. Continue reading >>

UvA launches new research centre: Amsterdam Center for Health Communication

During herinaugural lecture on Friday, 22 January, Julia van Weert, professor of Health Communication at the University of Amsterdam (UvA), will launch the new Amsterdam Center for Health Communication (ACHC). The centre aims to improve health by conducting scientific research into effective communication and promoting the implementation of research in the field of health and welfare. Continue reading >>

Eline and Julia received grant from Dutch Cancer Society

On Christmas Eve, Eline and Julia received some good news: together with a colleague from Maastricht University, they were awarded a grant from the Dutch Cancer Society for a three-year PhD-project on the  effectiveness of message frame tailoring in online smoking cessation communication. Continue reading >>

Oratie Julia: Online en offline communicatie met kwetsbare patiënten

Hoe kunnen online en offline communicatie ingezet worden voor kwetsbare patiënten? Julia van Weert stelt in haar oratie dat nieuwe technologieën, als aanvulling op de communicatie in de spreekkamer, een meerwaarde kunnen hebben. De mogelijkheden worden volgens haar echter nog bij lange na niet optimaal benut. Continue reading >>

Nadine Bol will defend her dissertation on 3 December 2015

Providing information to cancer patients is crucial within cancer care, and in the current technology age, this information is increasingly presented through the Internet. Continue reading >>

Sanne Schinkel receives grant from KWF Kankerbestrijding

After successfully defending her PhD thesis last month, Sanne Schinkel – together with Julia van Weert, Barbara Schouten and Maria van den Muijsenbergh from Pharos – was awarded a grant from KWF for a 2-year postdoc project (halftime). Continue reading >>

Theo Trostli de Araújo Costa will defend his dissertation on 18 November 2015

Theo Trostli de Araújo Costa onderzoekt welke factoren van invloed zijn op de verspreiding van merkcontent op sociale netwerksites, en welke effecten deze berichten hebben op de ontvanger. Continue reading >>

Sanne Schinkel will defend her thesis on 10 November 2015

In today’s multicultural society, medical communication increasingly involves intercultural medical communication, with patients and doctors from different ethnic backgrounds. Continue reading >>

Verena Wottrich wins Unilever Research Prize 2015

ASCoR PhD candidate Verena Wottrich receives the Unilever Research Prize 2015.
Continue reading >>

‘You must drink less’ – and why this message often doesn’t work

Eline Smit received a Veni grant for research into tailor-made health communication.

Continue reading >>

Verena Wottrich wins Best Student Paper Award at ICORIA 2015 in London

ASCoR PhD Candidate Verena Wottrich won the Best Student Paper Award for her paper ‘How Game Customization and Brand Trust Affect Persuasion in Advergames – The Role of Consumer Privacy Concerns’ at this year’s International Conference on Research in Advertising (ICORIA), held in London. The paper was co-authored by prof. dr. ir. Peeter Verlegh and prof. dr. Edith Smit.  Continue reading >>

Teaching awards for PersCom lecturers

Five awards have been distributed by the College of Communication and the GraduateSchool of Communication to excellent lecturers of the program group Persuasive Communication during the department meeting on the 25th of June. Continue reading >>

Annemiek Linn and Lisa Vandeberg collaborate on Reumafonds grant for project on implicit determinants of medication adherence

The Reumafonds has awarded a grant to Bart van den Bemt (Sint Maartenskliniek Nijmegen) who will work on this project with ASCoR collaborators Annemiek Linn, Lisa Vandeberg; Alfonds den Broeder, Els van den Ende (Sint Maartenskliniek Nijmegen); Liset van Dijk, Marcia Vervloet and Sandra Van Dulmen (NIVEL); and Mike Nurmohamed (Reade).
Continue reading >>

Ed Peelen, professor by special appointment of Content Marketing

Professor E. Peelen (1960) has been named professor by special appointment of Content Marketing at the University of Amsterdam’s (UvA) Faculty of Social and Behavioural Sciences. The chair was designated on behalf of the Customer Media Chair Foundation (Stichting Leerstoel Customer Media).

Continue reading >>

Julia van Weert, professor of Health Communication

Dr J.C.M. van Weert (1962) has been named professor of Health Communication at the University of Amsterdam’s (UvA) Faculty of Social and Behavioural Sciences effective 1 april 2015. Continue reading >>

Peter Lewinski will defend his thesis on 24 June 2015

Peter Lewiński doet onderzoek naar het weerstaan van reclames door consumenten en kijkt daarbij naar de rol van gezichtsuitdrukkingen. Continue reading >>

Edwin Oberjé will defend his dissertation on Thursday 18th June 2015

Since 1996, HIV can be treated effectively with combination Antiretroviral Therapie (cART). However, non-adherence to cART remains a problem for a substantial number of patients, leading to poor clinical outcomes and avoidable healthcare costs.
Continue reading >>

Successful ICA conference for Persuasive Communication Researchers

Our Program Group ‘Persuasive Communication’ has been very successful at the annual Conference of the International Communication Association (ICA) in San Juan, Puerto Rico. Margot van der Goot even received two awards. Continue reading >>

Eva van Reijmersdal, new Associate Editor of the International Journal of Advertising.

Eva van Reijmersdal has been appointed as Associate Editor of the International Journal of Advertising.
Continue reading >>

Two awards at the 2015 DC Health Communication Conference

During the 2015 DC Health Communication Conference in Fairfax, United States, twoawards were appointed to ASCoR researchers. Nadine Bol and Corine Meppelink won a Top Student Research Presentation award for their paper “How Illustrations Improve Health Information Processing Among Individuals with Limited Health Literacy: An Eye-Tracking Experiment”. Continue reading >>

Claire Segijn wins Best Student Paper Award and a Travel Grant at AAA 2015

ASCoR PhD candidate Claire Segijn received the award for her paper “Multitasking withSecond Screen Media. The Persuasive Effects and Underlying Mechanisms of Multiscreening” at the annual conference of the American Academy of Advertising in Chicago.

Marieke Fransen new editor of the journal ‘Tijdschrift voor Communicatiewetenschap’.

ASCoR researcher dr. Marieke Fransen has been appointed as the new editor of the ‘Tijdschrift voor Communicatiewetenschap’, the leading journal for Dutch and Flemish scholars in Communication Science. Continue reading >>

A paper by Voorveld, Neijens, and Smit is included in the first virtual special issue of the Journal of Advertising

The paper ‘The Relation Between Actual and Perceived Interactivity’ authored by Hilde Voorveld, Peter Neijens, and Edith Smit is included in the first virtual special issue of the Journal of Advertising. The issue contains the ten most important papers in the area of Online Advertising published between 2007 and 2013 in the journal. Continue reading >>

Van Noort nieuwe directeur SWOCC

Guda van Noort (37) wordt per 1 januari 2015 directeur van SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie). Zij volgt hiermee Peeter Verlegh op. Continue reading >>

Marijn Meijers will defend her thesis on 21 November 2014

This dissertation shows that using green communication frames to advertise green products may have a downside. That is, after consumers purchased a green product, they were less likely to be green again. So purchasing a green product paradoxically decreases the likelihood of purchasing another green product. Continue reading >>

Oratie Bas van den Putte, woensdag 29 oktober 2014

Oratie Bas van den Putte, woensdag 29 oktober 2014
Aula Universiteit van Amsterdam, Singel 411, Hoek Spui
Het gebruik van alcohol, tabak en drugs onder adolescenten laat een dalende trend zien, maar is nog steeds veel te hoog. Voorlichting heeft over het algemeen weinig effect op het gedrag van adolescenten. Continue reading >>

Julia van Weert wins International Award

Julia van Weert received the Jozien Bensing Award by the European Association of Communication in Healthcare (EACH) for outstanding research in health communication.  Continue reading >>

Stefan Bernritter wins Best Student Paper Award at ICORIA 2014

ASCoR PhD Candidate Stefan Bernritter won the price for his paper ‘Why Nonprofits are More Liked: The Effect of Brand Symbolism and Warmth on Consumers’ Intention to Like Brand Pages on Facebook’ at this year’s International Conference on Research in Advertising (ICORIA), held in Amsterdam. The paper was co-authored by his supervisors prof. dr. Edith Smit and dr. ir. Peeter VerleghContinue reading >>