Welcome to the website of Persuasive Communication. On this website more information can be found on what the program and Master Track of Persuasive Communication entail, who are involved, which courses are being taught, and which themes are of importance within Perscom. In addition, publications and abstracts of the Perscom members can be found on this website.
Address: Nieuwe Achtergracht 166, 1018 WV, Amsterdam, the Netherlands
For information about the website, please contact perscom.redactie@gmail.com
For information about the program, please contact Julia C. M. van Weert Continue reading
The paper ‘The Relation Between Actual and Perceived Interactivity’ authored by Hilde Voorveld, Peter Neijens, and Edith Smit is included in the first virtual special issue of the Journal of Advertising. The issue contains the ten most important papers in the area of Online Advertising published between 2007 and 2013 in the journal. Continue reading
Guda van Noort (37) wordt per 1 januari 2015 directeur van SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie). Zij volgt hiermee Peeter Verlegh op. Continue reading
This dissertation shows that using green communication frames to advertise green products may have a downside. That is, after consumers purchased a green product, they were less likely to be green again. So purchasing a green product paradoxically decreases the likelihood of purchasing another green product. Continue reading
Oratie Bas van den Putte, woensdag 29 oktober 2014
Aula Universiteit van Amsterdam, Singel 411, Hoek Spui
Het gebruik van alcohol, tabak en drugs onder adolescenten laat een dalende trend zien, maar is nog steeds veel te hoog. Voorlichting heeft over het algemeen weinig effect op het gedrag van adolescenten. Continue reading
Julia van Weert received the Jozien Bensing Award by the European Association of Communication in Healthcare (EACH) for outstanding research in health communication. Continue reading
ASCoR PhD Candidate Stefan Bernritter won the price for his paper ‘Why Nonprofits are More Liked: The Effect of Brand Symbolism and Warmth on Consumers’ Intention to Like Brand Pages on Facebook’ at this year’s International Conference on Research in Advertising (ICORIA), held in Amsterdam. The paper was co-authored by his supervisors prof. dr. Edith Smit and dr. ir. Peeter Verlegh. Continue reading
