Welcome to the website of Persuasive Communication. On this website more information can be found on what the program and Master Track of Persuasive Communication entail, who are involved, which courses are being taught, and which themes are of importance within Perscom. In addition, publications and abstracts of the Perscom members can be found on this website.


Address: Kloveniersburgwal 48, 1012CX, Amsterdam, the Netherlands
For information about the website, please contact perscom.redactie@gmail.com
For information about the program, please contact Julia C. M. van Weert Continue reading >>

Stefan Bernritter wins Best Student Paper Award at ICORIA 2014

ASCoR PhD Candidate Stefan Bernritter won the price for his paper ‘Why Nonprofits are More Liked: The Effect of Brand Symbolism and Warmth on Consumers’ Intention to Like Brand Pages on Facebook’ at this year’s International Conference on Research in Advertising (ICORIA), held in Amsterdam. The paper was co-authored by his supervisors prof. dr. Edith Smit and dr. ir. Peeter VerleghContinue reading >>

Jiska Eelen received the 2014 best paper award of ICORIA

Dr. Jiska Eelen and Roxana Seiler received the 2014 best paper award of ICORIA for her paper “Creative media use increases online sharing of your ad (but it doesn’t do much for your brand).” The paper showed that a creative medum advertisement increases online sharing of the ad and positive word-of-mouth  in comparison with a traditional print advertisement.

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Announcement of Winners of MSI Research Competition on “Social Interactions and Social Media Marketing”

Lotte Willemsen, Guda van Noort and Peeter Verlegh received a research grant from the Marketing Science Institute. Their research project “Predicting Firestorms: Using Protest Frames to Understand Negative Electronic Word of Mouth” was one of the winning submissions in the research proposal competition ‘ Social Interactions and Social Media Marketing. Continue reading >>

Dissertation Sophie Boerman receives attention in newspapers

On April 24th, Sophie Boerman succesfully defended her dissertation entitled “This program contains product placement” Effects of sponsorship disclosure on television viewers’ responses. Her research received attention in several newspapers and websites Continue reading >>

Corine Meppelink wins Top Student Paper Award

The award winning paper is titled “Less Reading, More Movement? What Makes Health Animations Effective in Different Health Literacy Groups?” and is supervised by prof. Edith Smit and dr. Julia van Weert. Continue reading >>

Dissertation Sophie Boerman

Sponsorship disclosure in television programmes – such as displaying the words ‘this programme contains product placement’ – is by no means always effective. But if it is noticed by viewers, the side effects include both increased brand recall and a less favourable brand attitude. Continue reading >>

PhD student Corine Meppelink interviewed by Compriz

Convincing health communication? Keep it simple
ASCoR PhD student Corine Meppelink was interviewed by Compriz, the trade association for communications professionals in health care. She talks about her reasons for choosing a career in research and why specifically Communication Science. Continue reading >>

Research project Julia van Weert financially supported by KWF Kankerbestrijding

The OncoCommunicAging (OCA) research line, lead by ASCoR researcher Julia van Weert, received a 286,000 euro grant from KWF Kankerbestrijding (the Dutch Cancer Society) on a project called “How to effectively tailor website information to older cancer patients’ mode preferences: A Randomized Controlled Trial”.
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Eva van Reijmersdal wins NEFCA Young Scholar Award

During the ’24 hours of Communication Science 2014′ in Wageningen (3-4 February), Eva van Reijmersdal was awarded the NeFCA Young Scholar Award. This award is bi-annually handed out to a young scholar (PhD defence no longer than seven years ago). Continue reading >>

Nadine Bol wins best TCW article 2013 award

Nadine Bol received the 2013 award for best article that was published in TijdschriftvoorCommunicatiewetenschap (TCW). The award was given to Nadine during the Etmaal 2014 (3-4 February 2014, Wageningen). Continue reading >>

PhD student Peter Lewinsky awarded

Peter Lewinsky is awarded as one of the three winners of the Neurotalent of the Year 2013 competition. The Neuromarketing Science & Business Association (NMSBA) and NEUROHM have recognized his gift and hard work. They are delighted to see scientific verification of the upcoming and promising field of facial recognition. Continue reading >>

Hilde Voorveld heeft de “Jonge Haan” gewonnen

Het Genootschap voor Reclame reikte gisteren tijdens een diner met een vijftigtal prominenten uit het reclamevak in Yab Yum de jaarlijkse ‘Hanen’ uit. De ‘Hanen’ vormen sinds de jaren zeventig van de vorige eeuw de belangrijkste prijzen voor personen die zich verdienstelijk hebben gemaakt in het brede communicatievak. Continue reading >>

Inaugurele rede van Marijn de Bruin op 12 maart 2014

Marijn de Bruin is hoogleraar Health Psychology geworden aan het “Institute of Applied Sciences” van de Universiteit van Aberdeen. Hij geeft op 12 maart 2014 zijn inaugurele rede te Aberdeen, getiteld “Behaviour change as a pathway to a healthier life: A complex tale”. Deze rede kan bijgewoond worden door wetenschappers en door het algemene publiek. Continue reading >>

Promotie Hanneke Hendriks

Op 16 januari 2014 is Hanneke Hendriks gepromoveerd aan de Universiteit van Amsterdam. De titel van haar proefschrift is: Let’s talk about alcohol: The role of interpersonal communication and health campaigns. Voor meer informatie klik hier

Prestigieuze prijs voor Annemarie Wennekers

Annemarie Wennekers heeft zojuist de dissertatieprijs van de Associatie Sociaal Psychologische Onderzoekers (ASPO) gewonnen voor haar proefschrift “Embodiment of Prejudice: The Role of the Environment and Bodily States”. Zij verdedigde het proefschrift op 23 april 2013 aan de Radboud Universiteit Nijmegen. Continue reading >>

Eva van Reijmersdal most cited

Onlangs werd bekend dat het artikel ‘Effects of prominence, involvement, and persuasion knowledge on Children’s cognitive and affective responses to advergames’ van Eva van Reijmersdal, Esther Rozendaal en Moniek Buijzen gepubliceerd in Journal of Interactive Marketing (2012), 26 (1), 33- 42 het meest geciteerde artikel van 2012 en 2013 is, in Journal of Interactive Marketing. Gefeliciteerd!

SWOCC Symposium op 9 september

Op maandag 9 september 2013 organiseert SWOCC het SWOCC Symposium in De Rode Hoed in Amsterdam (Keizersgracht 102). Aan universiteiten in heel Nederland doen wetenschappers onderzoek naar diverse vragen op het gebied van merken en communicatie. Continue reading >>

Peter Lewinski awarded with three research grants

In his capacity as Head of Finance of the European Federation of Psychology Students’ Associations, Peter Lewinski has been awarded two grants, one from the European Commission and the other from the Council of Europe. Continue reading >>