The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
Thesis Defense Nida Gizem Yilmaz – Audiovisual information and multi-language eHealth tools for expanding patient participation
Online health tools can play an important role in expanding patient participation among older cancer patients and older Turkish-Dutch and Moroccan-Dutch cancer patients. Nida Gizem Yılmaz discovered that the use of audiovisual information and multi-language eHealth tools offer a promising approach. On 30 October, she will defend her doctoral research at the University of Amsterdam.
Published on August 13, 2020 – Several PersCom researchers have started health communication and behavior change research on COVID-19 in the past months. Our ACHC website has a dedicated COVID-19 section where news and publications about COVID-19 are collected. Below we summarize some of our pending projects.
On July 3rd, Zeph M. C. van Berlo defended his dissertation “Playful Persuasion: Advergames as Gamified Advertising”.
On June 22nd Joanna Strycharz defended her dissertation “Personalized Marketing Communication in Context: Studying the Perspectives of Consumers, Industry and Regulators”.
Eva van Reijmersdal received an Idea Generator Grant of the Nationale Wetenschaps Agenda, from the Dutch Science Foundation (NWO).
Eva van Reijmersdal received an Idea Generator Grant of the Nationale Wetenschaps Agenda, from the Dutch Science Foundation (NWO). Together with children and the Netherlands Institute for the Classification of Audio-visual Media (NICAM), she will develop and test a unique pictogram that signals whether a video contains advertising to foster a safer and more transparent online media environment for children.
Margot van der Goot was awarded a grant by the RPA Human(e) AI, an UvA-wide initiative that is aimed at fostering the investigation of the societal consequences of Artificial Intelligence, and that is committed to building a network of researchers across all faculties of the UvA that together work towards more humane AI. Margot will explore the adaptation of conversational systems to different age groups in a project with Raquel Fernández and Sandro Pezzelle (Faculty of Science). More information about the project can be found here
Three researchers from the Persuasive Communication group, i.e. Brahim Zarouali, Christin Scholz and Leonie Westerbeek, won awards at the 70th International Communication Association (ICA) conference.
Brahim has won the Best Journal Article Award from the American Academy of Advertising for his article entitled Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations. This article was published in the Journal of Current Issues & Research in Advertising in 2019.
The upcoming 70th Annual Conference of the International Communication Association (ICA) will be a virtual conference to be held from 20 to 26 May with “Open Communication” as conference theme. Several PersCom researchers will present their latest work online. We are proud to have 14 presentations at this year’s conference on a large variety of topics. Below you can find an overview of all presentations. Please do not hesitate to contact the presenters if you want more information.
On January 31st, Dr. Eline Smit received the Young Talent Award from the Association for Researchers in Psychology and Health (ARPH). The ARPH Young Talent Award is an award for talented early-career researchers in the field of psychology and health, taking into account criteria as quality of publications, innovativeness of the research, scientific and societal impact, as well as relevance for the aims of ARPH, i.e. to stimulate and coordinate the academic study and application of psychological approaches to health and illness within Belgium and/or The Netherlands. The award was handed to Eline during this year’s ARPH conference, held in Egmond aan Zee.
Peter Neijens received the Flemming Hansen Award 2019 for excellence in research from the European Advertising Academy (EAA)
Peter Neijens received the Flemming Hansen Award 2019 for excellence in research from the European Advertising Academy (EAA). This long-term impact award honors a scholar who has made contributions to distinguished scholarship and has a significant impact in the field of advertising research. The EAA grants the Fleming Hansen Award every second year.
Bas van den Putte is involved in two projects that recently have been funded by a grant provided by Longfonds, Hartstichting, KWF, Trombosestichting and Diabetesfonds. General objective of both projects is to conduct research that contributes to policy that discourages tobacco use and stimulates the smoke-free generation.
Together with colleagues from Maastricht (a/o Dr. Ciska Hoving) and Leiden Universities (a/o Dr. Matty Crone), ACHC researcher Eline Smit has received a grant from ZonMw to identify the effective ingredients in smoking cessation interventions available in the Netherlands (€49.525).
This week, ZonMw awarded eight research projects Exercise and Physical Activity worth over 5 million euros. ACHC researcher Gert-Jan de Bruijn will participate in Active4Life, one of the awarded projects. In the Active4Life project, Big Data analyses will be applied to investigate effective intervention ingredients to stimulate physical activity in the population.
Three ASCoR researchers were awarded grants by the Research Priority Human(e) AI, an UvA-wide initiative aimed at fostering the investigation of the societal consequences of Artificial Intelligence in an interdisciplinary manner.
Guda van Noort will investigate data use in squads together with Paul Groth (FNWI). Hilde Voorveld’s project explores the effects of prosody in voice-driven chatbots together with Tom Lentz and Evangelos Kamoulas (FNWI). Theo Araujo will investigate virtual assistant platforms in a project with Thomas Poell (FGw) and João Pedro Quintais (FdR).
On June 20 Perscommers Hande Sungur and Fam te Poel won the annual Communication Tiger awards for best tutorial lecturer and best lecturer, respectively. The awards, presented by study association Mercurius, are a recognition from Communication Science students. Receiving this award as a lecturer is a great compliment.
At the upcoming 69th Annual Conference of the International Communication Association (ICA), to be held from 24 to 28 May in Washington, several PersCom researchers will present their latest work. We are proud to have 19 presentations at this year’s conference. Below you can find an overview of all presentations.
According to a review of the product placement literature, recently published in Journal of Advertising (https://tandfonline.com/doi/full/10.1080/00913367.2019.1567409), Eva van Reijmersdal is the most influential author in the product placement literature. The analyses showed that Van Reijmersdal is the most prolific scholar (highest number of publications), that her work was most often cited in other product placement studies (highest local H-index) and that her works is in the top two of ‘most mentioned product placement research in the media’ (including, Facebook, Twitter, blogs, Wikipedia).
Margot van der Goot won the Strategic Communication Challenge 2019–organized by the “Centrum Strategische Communicatie” of Logeion (the Dutch association of communication professionals). This means that Margot receives €25,000 to conduct a qualitative study that aims to provide in-depth insights in how consumers experience chatbot communication in a customer service setting. More information can be found here.
Peter Neijens was awarded a “Coq d’Honneur” by the Genootschap voor Reclame (GVR, Society for Marketing Communications) for his contributions to the marketing communication discipline. The jury praised him as a highly respected scientist and for his successes in bridging the gap between science and practice. Continue reading
Recently the University of Amsterdam highlighted the research conducted by Eva van Reijmersdal and Margot van der Goot about sponsorship disclosures in YouTube video’s: Link
Rena Zendedel received the award for her dissertation “Informal interpreting in Dutch general practice” from NeFCA, the Netherlands-Flanders Communication Association. The award aims to acknowledge excellent dissertations in the field of Communication Sciences and wants to recognize the quality of doctoral research in the Netherlands and Flanders. The prize was awarded during the “Etmaal van de Communicatiewetenschap” in Nijmegen last week. Continue reading
Claire Segijn & Hilde Voorveld received award American Academy of Advertising Research Fellowship Competition
Claire Segijn and Hilde Voorveld received an award in the 2018-2019 American Academy of Advertising Research Fellowship Competition. The research proposal is titled Synced Advertising: A New Effective Advertising Strategy?” Synced advertising is part of the trend of sending individually targeted persuasive messages. Continue reading
How do people make choices in the supermarket? And how can you help them to select healthier products? To investigate this process, UMC Utrecht and the University of Amsterdam (UvA) developed the virtual supermarket: a fully immersive environment for participants. On 4 October, this innovative research tool will be presented at the Innovation Expo in Rotterdam. Continue reading
Anne Roos Smink, PhD candidate of Persuasive Communication at ASCoR, has received a grant of € 3.000 as part of the UvA386 grant or ‘Lustrumbeurs’. Continue reading
Ewa Maslowska and Stefan Bernritter received International Journal of Advertising Best Paper Award for 2017 for their paper entitled “Too good to be true: the role of online reviews’ features in probability to buy.” Continue reading
Fred Bronner and Robert de Hoog (University of Twente) received the 2017 Charles R. Goeldner Article of Excellence Award for the best empirical research article published in the Journal of Travel Research (impact factor 5.169). Continue reading
On June 13, Verena Wottrich successfully defended her dissertation “Privacy Exposed: Consumer Responses to Data Collection and Usage Practices of Mobile Apps”. Continue reading
ASCoR researchers awarded on June 21th, 2018 Continue reading
The Persuasive Communication group won several awards at ICA 2018 in Prague.
At the conference in Prague, Peter Neijens was awarded as Fellow of the International Communication Association. Fellow status is a recognition of distinguished scholarly contributions to the broad field of communication.
At the upcoming 68th Annual Conference of the International Communication Association (ICA), to be held from 24 to 28 May 2018 in Prague, several PersCom researchers will present their latest work. We are proud to have 26 presentations at this year’s conference. Below you can find an overview of all presentations.
Amsterdam Center for Health Communication (ACHC) Symposium vrijdag 1 juni: Digitale (big) data en gezondheidscommunicatie: hoe onderzoek en praktijk verandert.
Het hedendaagse leven vindt steeds meer plaats online, zo ook de zorg voor onze gezondheid. Denk aan het zoeken naar online gezondheidsinformatie en het gebruik van slimme accessoires, of zelfs sensoren in onze kleding die onze lichamelijke activiteiten monitoren. Al deze handelingen laten digitale sporen na, met als resultaat een exponentiële groei aan data. Deze veranderingen roepen, voor zowel de wetenschap als voor de praktijk, vele vragen op zoals: ”Wat kunnen we met deze grote hoeveelheden data?” en “Passen we ons onderzoek en bedrijfsvoering aan op basis van deze data, of gebruiken we de data als een middel ter ondersteuning van onze activiteiten?” Tijdens het vijfde, halfjaarlijkse symposium van het Amsterdam Center for Health Communication (ACHC) zullen deze vragen, en meer, aan bod komen. Continue reading
The Kentucky Conference on Health Communication (KCHC) in Lexington was a great success for our Persuasive Communication group.
Melanie de Looper, together with Julia van Weert, Ellen Smets (AMC-UvA), Olga Damman and Daniëlle Timmermans (both VUmc) won two awards, i.e. the Top Conference Paper Award” ánd the ‘Top Conference Paper Award Harrington Honors’.
The University of Amsterdam (UvA) is ranked best in the world in the field of Communication Science and Media Studies in the 2018 QS World University Rankings by Subject. In the latest QS Rankings, which were published on Wednesday, 28 February, Communication & Media Studies jump from 2nd to 1st place.
Professor Julia van Weert will be awarded the Lewis Donohew Outstanding Health Communication Scholar Award during the 2018 Kentucky Conference on Health Communication (KCHC).The award was established in Dr. Donohew’s name in 1998 to recognize outstanding research contributions to the health communication field made during the biennium preceding each conference. The list of award recipients includes some of the most highly funded and recognized communication scholars in the world. Van Weert is the first non-American to obtain it. Continue reading
At last week’s Etmaal van de Communicatiewetenschap in Ghent, Stefan Bernritter received the NeFCA Dissertation Award for his dissertation “Examining Consumers’ Online Brand Endorsements on Social Media.” The award aims to acknowledge excellent dissertations in the field of Communication Sciences and wants to recognize the quality of doctoral research in the Netherlands and Flanders.
Eva van Reijmersdal received an Aspasia premium from the National Dutch Science Foundation NWO of 200.000 euro for a five-year research project. Van Reijmersdal is an Associate Professor in the persuasive communication group. Continue reading